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NCB Issue

Pump Up the Volume

February 8, 2011 By: Donna Hood Crecca


More Products and More Business Builders by Day, More Networking and More Parties by Night!

Welcome to what will certainly be one of the best Nightclub & Bar Shows in our history! In the past two years, we’ve watched as our world and businesses changed. For many of our operators, suppliers and vendors, 2010 was a challenging year, but it seems those days are behind us. Our industry’s economic outlook is looking up, and the 2011 NCB Show will provide you with the ideas, programs, products and excitement you need to seize your opportunity in 2011!

Our Trade Show floor will be jam-packed with the big brands and products you expect and the new emerging products you need that will separate you from your competition. Our new Main Stage will provide special entertainment and events all day long! This year’s Show Floor is full of new displays, exhibits, product sampling and interactive features including our new Spirits of Mexico Las Vegas exhibit that showcases an amazing collection of small batch, special tequila distillers and sampling booths, as well as our Boutique Brands Pavilion that’s loaded with new and emerging spirits that will add to your profits.

Our new Hospitality Sports Marketing Conference will provide you with an arsenal of successful sports promotion and marketing tactics presented by America’s most renowned experts. This year’s Conference Program really delivers, with a new focus on social marketing and contemporary, exciting promotions all presented by the best group of industry professionals in NCB history.

And after your long day working hard, it’s party time — NCB style.  Our Welcome Kick-off Party at Caesars Palace is back and better than ever, and this year’s parties (Monday at Haze Nightclub, Tuesday at Pure and Wednesday at Marquee) will be talked about for a very long time, so don’t miss them! NCB 2011 boasts the most exciting themed parties, with more entertainment than ever before! “Work Harder, Play Harder” is what this year’s NCB is all about.

Congratulations! You are one of the select few who share a commitment to growth and professionalism in our industry, so don’t forget to seize your opportunities for 2011!

Jon Taffer
President
Nightclub & Bar
Media Group


DAYLIFE 

On the Floor

Non-stop action on the exhibit floor will keep you on the go Tuesday and Wednesday.

Main Stage
Like your bars and clubs, the Nightclub & Bar Show floor needs to keep the energy high! This year we’ve added a Main Stage to the exhibit floor. Look for exciting Main Stage events throughout the show including the Shake It Up! Competition. One of the nation’s largest bartender competitions, Shake It Up! is sponsored by Southern Wine & Spirits of America and features up-and-coming mixologists demonstrating skill, flair and creative concoctions while vying for their share of the $25,000 in prize money. The event is hosted by Francesco Lafranconi, director of mixology for Southern Wine & Spirits, and the drinks are judged by a panel of the nation’s leading mixologists. Traditionally, this is a standing-room-only event, so mark your calendar and make your way to the Main Stage on Tuesday afternoon.
Throughout the show, look for Main Stage entertainment acts and exciting demonstrations that will rock the show floor. From flair demonstrations to industry celebs, including the Mad Mixologist Dean Serneels, everyone will be giving it their all. Be inspired, informed and entertained at the Main Stage.

Special Pavilions
Two Pavilions will give you a chance to shop ‘til you drop, and check out a range of new products and services in settings where you can interact with them and their vendors.

The Craft Brewers Pavilion, presented in cooperation with the Brewers Association, showcases the best of the growing craft beer category — Boston Beer, New Belgium and Lagunitas, among others — with brewmasters and experts on hand from leading craft breweries eager to share their brews and views with you as you look to cash in on the craft craze.

The Boutique Brands Pavilion, sponsored by Hotmixology, will allow you to discover numerous new — sometimes unusual — but always intriguing spirits. Offerings from Pandora Spirits, Travis Hasse’s Original Pie Liqueurs, Valley Spirits and more await, each with a unique story and opportunity to grow your sales (see page 23 for more).

Two other areas not to be missed: Lighting & Sound (one-stop shopping for all your lighting and sound needs, with reduced overhead lighting that allows the exhibits to literally shine while the best in sound systems also are on display; look for Idjnow/Abra Pro among others) and Coin-Op. Get your hands on the latest equipment from innovative companies that will demo their newest machines designed to draw customers into your bar and keep them there.

Big Brands on the Floor
The major brands will have a major presence on the NCB Show floor and throughout the Show. Here are some highlights:

  • Beam Global is set to showcase Cruzan 9 Spiced Rum as well as launch six new products in two large booths on the NCB Show floor
  • Red Bull is back with an exhibit floor hospitality booth and with an entertainment sponsorship
  • MillerCoors will show off its brands with high-profile exhibit floor presence
  • ABSOLUT will show up big, once again, with booths and party sponsorships
  • Malibu Rum brings a new destination to the show floor and a theme party to Pure nightclub
  • Chauvet and Sons will light up the floor with demos of DJ, LED and venue lighting and entertainment innovations
  • Brown-Forman partners with the NCB Show to highlight its “Our Thinking About Drinking” program (see page 4)
  • Robe Lighting will illuminate visitors on its moving light options


On the Program...

A stellar program of speakers, workshops, panels and tours — each designed specifically to help you grow traffic, sales, operational expertise and marketing reach — awaits you. Sharpen your pencils and your skills with these top-shelf conference events and seminars during the Show.

NCB UniversityIntroducing NCB University!
We proudly launch NCB University at the 2011 NCB Show. Your single resource for education and skill building, NCB University will combine live presentations with online programs covering beverage knowledge, bar management and more. During the show, attend these intensive three-hour Workshop sessions — you’ll walk out with solutions and business-building plans.
 

  - WORKSHOP 101: Jon Taffer’s Bar Dynamics: Taffer’s Best Tactics To Empty Your Competition — Jon Taffer, President, Nightclub & Bar Media GroupJon Taffer

  - WORKSHOP 102: Service Excellence for a Lifetime of Loyalty — Bob Brown, President, Bob Brown Service Solutions

  - WORKSHOP 103: Facebook 201 - Nightclub & Bar Edition — Maria Miranda, Creative Director and Social Media Advocate, Miranda Creative, Inc. Strategic Communications 

  - WORKSHOP 104: Successful Beverage Management-Proven Strategies For The On-Premise Operator — Robert Plotkin, Beverage Consultant, Author and Trade Writer, BarMedia, and Jack Robertiello, Beverage Writer, Consultant and Educator
 

Robert PlotkinTwo Back-of-House Tours are sure to give you an insider’s view of how top venues in Las Vegas keep the party and the profits rolling:

  • Tour 1 – Marquee at The Cosmopolitan and Tao at The Venetian
  • Tour 2 – Mandalay Bay

Can’t Miss Keynotes
From Dr. Peter Cressy of DISCUS giving the annual state-of-the-industry address on Monday to Patrick Henry of Patrick Henry Creative Promotions finding keys to future promotion success in past programs to a celebrity Keynoter sharing insights on the bar and club business, the line-up of keynote speakers promises to deliver.

Super Sessions
The Millennium Board Panel returns with leading beverage execs from some of the most successful restaurant and bar operations in the nation dishing insights on “Building a Balanced Beverage Program in a Changing Landscape.”

Learn from those running the largest-grossing clubs and bars in the U.S. when the 2011 Nightclub & Bar Top 100 Panel takes the stage.

Conference Program: Something for Everyone
To help you make the most of your time at the show, we’ve tracked our Conference Program. Learn more about specific parts of your business by choosing among sessions including Bartending, Marketing and Promotions, Operations and Management, Customer Experience and Liability, and Beers, Wine and Food. Meet the challenges ahead with the expertise and information shared by leaders including Monsoon Group LV’s Rob Casillas, Renegade Hospitality’s Tim Kirkland, BarMagic’s Tobin Ellis, ABI’s Sarah Longwell, Thirsty Traveler Kevin Brauch, Esterman Entertainment’s Mike Esterman, Brewers Association’s Paul Gatza, mUrgent’s Boris Bugarski, Liquid Relations’ Ryan Magarian, beer expert Stephen Beaumont, Technomic’s David Henkes, Beverage Resources’ Joe DeLuca, Patrick Henry Creative Promotions’ Annie Akin and Beam Global’s Phil Raimondo, who will join with countless operators to explore and explain key topics ranging from tasting spirits and cash management to social media and live entertainment. Check out ncbshow.com for specifics on all program sessions.


Nightlife... 
Work the Parties

The NCB Show nightlife events are legendary, and the 2011 events will be no exception! Network while you party like a rock star on this circuit of world-class events at the top venues around Las Vegas. Register now to make sure you are in the house when things get hot!
The Welcome Kick-off Reception at Caesars Palace is back to get things started on Monday.
Partiers
Opening Night Show & Glow Party at Haze takes Monday late-night to a new level.
Triple Theme Party at Pure will be hot with energy and excitement in the main room and theme rooms by ABSOLUT and Malibu, as well as Beam, tops off Tuesday.

Top 100 and DJ Spin Off Party at Marquee on Wednesday pays homage to the best in the business at the largest venue in Vegas; entertainment sponsor Red Bull is sure to whip up the party.

But wait…there’s more! The Club Pass offers free express admission and special offers at featured clubs, including The Bank, Krave, LAVO and LAX. Your NCB badge gets you 20% off your entire check at participating Dine Around restaurants (Diablo’s Cantina and Brand Steakhouse & Lounge at the Monte Carlo, Stack Restaurant & Lounge at Mirage, Union Restaurant & Lounge at Aria and Piero’s Italian Cuisine) and “buy one get one” at Bar Hop venues Lagasse’s Stadium (Palazzo), Pete’s Dueling Piano Bar (Town Square) and The Pub (Monte Carlo) and more!


VIBE ConferenceVIBE Experience

Co-located with the Nightclub & Bar Show, the VIBE Experience delivers fresh perspectives for chain beverage executives and their supplier sponsor partners. Held at the Palazzo on March 8–10, this premier event features high-level sessions on market research, trends and operations, as well as the VIBE Vista Awards, an auction event to benefit CORE (Children of Restaurant Employees) and ample networking opportunities. Visit vibeconference.com for more information.


SpirIts of Mexico Las Vegas

TSpirits of Mexicoake a taste of Mexico and see what it does for your bar business by visiting Spirits of Mexico Las Vegas. Conveniently co-located with the 2011 Nightclub & Bar Show and free to all NCB attendees, this event allows you to mingle with aficionados, mixologists and authors, meet the masters, ambassadors, tequileras and tequileros of world-renown and new-to-market brands, who will all share their passion, skill, experience and, of course, their spirits!

Sample hundreds of styles from distillers large and small. Francisco González García, President of the National Chamber for the Tequila Industry, will keynote, and presenters and special guests including Master Tequilero German Gonzalez; Juan Francisco Collado, Owner of Casa 1921, Distintivo; Jaclyn Jacquez, President, Don Cuco Sotol; Kim Brandi, Owner, KAH Tequila; Jim Riley, Owner, Azunia and Regional Tequilas; Charlotte Voisey, Portfolio Ambassador, William Grant & Sons; and Michael “Lippy” Lipman – known as the Tequila Whisperer will share a new take on this venerable spirit. Visit www.ncbshow.com/spiritsofmexicolv.


Get Your Game On

Hospitality Sports Marketing ConferenceNCB is proud to present the most important resource for any bar looking to cash in on the crowds sporting events can draw. New in 2011, NCB launches the Hospitality Sports Marketing Conference!

This event answers the need for a game plan for bar owners and operators as they develop and execute promotions tied to sports events and programs. Opening with a Celebrity Keynote by Willie Gault, former wide receiver for the Chicago Bears and LA Raiders, and also Founder of Athletes for Life, the event will feature sessions that drill down into maximizing the promotional opportunities around professional football, baseball, basketball and hockey, as well as UFC and traditional bar sports such as darts and pool. Check it out at ncbshow.com/sportsmarketing. Highlights of the program:

MONDAY, March 7

  •  Celebrity Keynote: Willie Gault, Former Wide Receiver, Chicago Bears & LA Raiders; Founder, Athletes for Life
  • Blow Out Your Sales With Football
  • How to Score Big With Basketball
  • Hitting Hard With UFC Promotions
  • Promoting a Home Run Season With Baseball

TUESDAY, March 8

  • Finding Fast Money and Fun Times
  • Skating to Score Big With Hockey
  • Keynote Address: Twenty Years of Great Promotions – Past and Present
  • Building Killer Pool Leagues and Promotions
  • Tapping into the World of Social Marketing
  • Sharpen Your Sales With Effective Dart Leagues and Promotions
  • Winning Profits With a Killer Game Day Menu
  • Featured Session: How to Build Your Annual Sports Marketing Plan 

Connect with NCB

Boatloads of profit-building ideas are published by Nightclub & Bar every month…are you getting all of them? If not, you’re missing countless opportunities to grow traffic, sales and revenue and be a better promoter and operator.

Visit the Nightclub & Bar booth and experience for yourself our enhanced website at nightclub.com and our five e-newsletter products: NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB Smart Bar and VIBE. While you’re there, register to receive our free e-newsletters, join the NCB Forum discussion and explore other features and services, all designed to grow your business.

Don’t miss a thing during the NCB Show! Follow us on Twitter @nightclubbar for the latest on events and activities during the 2011 Nightclub & Bar Show.


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