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NCB Issue

Brown-Forman’s “Our Thinking About Drinking” Headed for Vegas

February 8, 2011 By: Nightclub & Bar Night Club and Bar Magazine


Our Thinking About DrinkingShining a light on the importance of responsible alcohol sales and consumption, Brown-Forman brings its “Our Thinking About Drinking” to life as it partners with Nightclub & Bar to present its Responsibility Booth on the exhibit floor (#1001) at the Nightclub & Bar Show in Las Vegas in March. “Our Thinking About Drinking” is an online discussion forum (ourthinkingaboutdrinking.com) that launched in July 2009.

“The Responsibility Booth that we use to showcase Our Thinking About Drinking efforts is one tool we have [in order] to be a partner for responsible retailing,” explains Rob Frederick, VP, Director of Corporate Responsibility at Brown-Forman. “The booth provides a venue for us to talk to our customers, such as bar, pub, restaurant and store owners, who are on the front lines dealing with responsible drinking issues.”

Visit the Responsibility Booth not only to learn more about Brown-Forman’s responsibility programs, but also to meet face-to-face with partners to discuss responsibility issues and generate ideas for addressing these challenges as an industry. Says Frederick, “We want to be the first supplier that our partners call when working to promote responsible drinking.”


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