Cabo Wabo Tequila Announces Winners of the "Your Shot to Rock" Nationwide Band Search PromotionSeptember 22, 2010
SAN FRANCISCO – Cabo Wabo, the original Rock ’n Roll tequila, is proud to announce the winners of “Your Shot to Rock” – the biggest nationwide promotion in the brand’s history. “Your Shot to Rock” is a national talent search, which began in the spring with the goal of finding the best unsigned, up-and-coming rock bands in America. After receiving nearly 1,000 submissions, Cabo Wabo Tequila is excited to congratulate the seven winning bands: Sioux City Kid and The Revolutionary Ramblers, Subliminal Trip, Blair Crimmins and the Hookers, The Fireship, Fifteen Fleeting, Overscene and Spinning Chain.
In partnership with some of the nation’s top radio stations Cabo Wabo Tequila connected with nearly two million men ages 21 to 34 throughout the ten week promotion. There were 40 on-premise events, which hosted 7,000 guests in seven major markets: Los Angeles, San Francisco, Dallas, Austin, New York, Chicago and Atlanta. The “Your Shot to Rock” program, which included on-air spots promoting Cabo Wabo Tequila and the contest, launched on Cinco de Mayo, and rock DJ’s across the country encouraged local bands to submit their songs.
Listeners helped determine the winner by voting for their favorites. Each radio station awarded a winner with the grand prizes ranging from the opportunity to be 101.9 RXP’s house band in New York City and playing at numerous events for the station throughout the year, to playing at Live 105’s annual BFD concert in San Francisco. In conjunction with the contest, music, videos and photos were posted on each station’s website. The stations also hosted on-premise promotional nights, which proved the opportunity to increase Cabo Wabo distribution and create new consumer and trade relationships for the brand.
The “Your Shot to Rock” experience led to a significant boost in sales in the activation markets, with some seeing an up to 30-percent jump in depletions, particularly around Cinco de Mayo, which was the kick off date of the promotion.
With the success of this initiative and its seven winning bands, Cabo Wabo Tequila is thrilled to welcome a new generation of brand ambassadors, following in the footsteps of Cabo Wabo’s founder Sammy Hagar. “The ‘Your Shot to Rock’ contest found a great line-up of bands from all across the country,” said Cabo Wabo Tequila founder and Rock and Roll Hall of Famer Sammy Hagar. “I remember my time, like these guys, breaking into the music business, and I’m glad that Cabo Wabo Tequila can help give these bands a shot to realize their dreams.”
“It's spirits like Cabo Wabo Tequila that help inspire the next generation of great artists," says Kat Corbett, DJ at the World Famous KROQ in Los Angeles. "KROQ had great submissions and we narrowed it down to the top five and our listeners picked Subliminal Trip - an amazing local band. A big thank you to Cabo Wabo Tequila for supporting local music in SoCal and helping to expose great talent to the KROQ listeners."
Since winning the contest, Subliminal Trip has already enjoyed a new level of success, performing alongside The Smashing Pumpkins and other rock icons at The Sunset Strip Music Festival in Los Angeles on Saturday, August 28.
The “Your Shot to Rock” program has further established Cabo Wabo Tequila’s credibility within the rock and roll arena. The brand’s marketing mix includes supporting up-and-coming musicians through grass roots tactics, as well as reaching the broader recording industry through music-related charity programs and larger events including Chicago’s famed Lollapalooza.
Founded nearly 15 years ago by the legendary Red Rocker Sammy Hagar, Cabo Wabo Tequila is the original Rock ‘n Roll Tequila. Handcrafted from 100% Blue Agave, Cabo Wabo Tequila is perfect for sipping, shooting or mixing. Cabo Wabo comes in three distinctly different core marques; whether one enjoys the smooth unadulterated agave flavor of Blanco, the rich peppery taste of Reposado or the vanilla and caramel nose of Añejo. Cabo Wabo Tequila has tequila drinkers screaming for an encore.
Rock with us at www.cabowabo.com or become a fan at www.facebook.com/CaboWabo.