Striking Back At "Alcophobes"
Guy Smith, Executive Vice President, Diageo Corporate Relations, created quite a stir recently at the Responsible Retailing Conference by accusing "alcophobes" of bogus scientific studies designed to demonize beverage alcohol. He discusses why the industry is pushing back.
Four Ideas For Summer Sipping
A few days in a very hot place reminds me that there are few things as disappointing as a bar program that doesn’t go beyond the obvious when thinking about the joys of summer drinking.
WAVE Vodka Adds Two Great New Flavors to its Line
WAVE Vodka launches two new exciting additions to its array of flavored vodkas: WAVE Baja and WAVE Lemon Lime. The brand currently offers other popular flavors such as whipped cream, pink lemonade, cherry, blue raspberry and grape, and is also available as unflavored original.