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March 20, 2012

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Jenlis

What's Shakin'
NCB's Shake It Up!, Ultimate Spirits Challenge Announce Champions  
The NCB Show's Shake It Up! creative cocktail challenge names a winner, the Ultimate Spirits Challenge announces top spirits in 30 categories and Campari and the U.S. Bartenders' Guild team up for the first-ever Campari “Best Aperitivo” Cocktail Competition.
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        HUSA

Asked & Answered
Paul Pacult, The Man Behind the Scores 
Paul Pacult, whose most recent competition — the Ultimate Spirits Challenge — just released results, is the dean of American spirits evaluators, and his trio of competitions legitimately vie for leading contest honors. We check in on what happened at this year's event from behind the scenes:
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Drink Trends
Drink Menu Updates Propelled by "Mad Men," Garlic 
Menu changes these days are driven by just about anything: seasonality, odd "holidays" and even the return of popular TV programs. Almost anything is a sufficient reason for a new drink, it seems.
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Blog Spotlight
What Tasting Teaches 
After three days swilling and judging the world's best liquors during the Ultimate Spirits Challenge in New York City, I reflect on what's good, bad and indifferent.
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Product News
Malibu Sunshine Refreshes Summer Drinks 
Malibu, a Caribbean Rum with coconut liqueur, announces the launch of Malibu Sunshine, a new permanent addition that marries the brand’s signature smooth coconut flavor with a hint of sun-kissed lemon-lime citrus fruit.
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Knappogue Castle Launches Twin Wood Sequel 
Knappogue Castle, producer of a super-premium line of single malt Irish whiskies, announces the release of its Twin Wood 17 Year-Old Single Malt Irish Whiskey. This limited edition is the second offering of Twin Wood, a whiskey aged in two types of wood, bourbon barrels and sherry casks.
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Slim Spirit LLC Announces Partnership With Empire Merchants 
San Francisco’s Slim Spirit LLC has announced a strategic partnership with Empire Merchants of New York. Adding Slim Vodka, Tequila, Rum and Gin to its portfolio, Empire Merchants ensures a position at the forefront of the diet adult-beverage market.
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