Serve Responsibly

Pernod Ricard USA, Southern Wine & Spirits and ABSOLUT Vodka Team Up To Fight Domestic Hunger

August 2, 2010

The partnership, Help Fight Hunger in Your Community, funded more than 1.7 million meals for people in need. One meal was donated for each bottle of ABSOLUT sold between April – June at participating stores, restaurants and bars.

‪E! Entertainment and Ciroc Vodka Present New Celebrity PSA to Kick Off 2010 Drive Safe Campaign

July 12, 2010

The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.

Sarah Longwell

Global Alcohol Police

Article By: Sarah Longwell -  June 28, 2010

The World Health Organization (WHO) has set its sights on your pint glass, deciding that alcohol is a critical global medical issue, and that combating alcohol abuse requires harsh new restrictions on even the most moderate of drinkers.

At Issue: Ignition Interlock: Good News, Bad News

Article By: Nightclub and Bar -  May 17, 2010

Three states recently rejected legislation requiring ignition interlocks for first-time, low-BAC drunk driving offenders: Maryland, Kentucky and Iowa.

San Francisco Launches New Nightlife Association

Article By: Emily Hanna Mayock -  May 13, 2010

The California Music and Culture Association launched last week to serve as a political advocacy group dedicated to helping the nightlife and entertainment community in San Francisco.

ID Examination 101

Article By: Tim Kirkland -  May 10, 2010

Empower team members to check identification, no matter what their position. Make sure they know how to do it thoroughly with these five steps.

VIBE Vista Awards

VIBE Vista Awards Honor Responsible Alcohol Service

Article By: Alissa Ponchione -  May 3, 2010

Hooters and Royal Caribbean International took home the VIBE Vista Responsible Alcohol Service Awards. Congratulations to each for outstanding commitment to responsibility!

WSWA President Urges Congress to Ignore the Hyperbole and Misinformation, Support States’ Rights and Curb Deregulation of Alcohol by Litigation

April 27, 2010

Wine & Spirits Wholesalers of America President Craig Wolf urged Congress to support “The Comprehensive Alcohol Regulatory Effectiveness Act” (CARE Act).

Distilled Spirits Council Urges Government Support for Standard Drink Information on Alcohol Labels

April 22, 2010

The Distilled Spirits Council urged the Obama Administration to passnew alcohol labeling requirements to include basic dietary information on the labels of all beverage alcohol products.

Five Tips for Products and Presentation

Article By: Donna Hood Crecca -  April 7, 2010

To keep today’s sophisticated clientele, you must make a great product and present it with flair. And behind the scenes, you have to work your costs, operations and training. Here's how.