 |
Can Rotating Bartenders Build Patron Loyalty? April 17, 2012
I recently mentioned my skepticism about traveling bartenders — those who hop around the country for guest shots and work in multiple bars. My main complaint was on behalf of the customer, but following are two interesting twists to the trend that might soften me up:
More>>
|
 |
What’s Your Sign? April 11, 2012
How do you draw attention to your business and attract new and returning customers? Unless you are billing yourself as an exclusive, members-only speakeasy, you want to be extremely visible from the road. More>>
|
 |
Keep it Clean! April 10, 2012
While I may be a slob, I would never hand someone his or her drink while holding the top half of the glass. Isn’t that akin to handling the tines of someone’s fork or scooping ice into a glass with your fingers?More>>
|
 |
A Bartender’s Perspective on Wine April 4, 2012
The wine biz has to drop the pretension. The only thing worse than a snotty, pretentious bartender (I’m sorry, mixologist) is an overly stuffy, pretentious sommelier. More>>
|
 |
Where's My Regular Bartender? April 3, 2012
What’s the point of guest bartending? I admire the camaraderie among barfolk, but I think it is an operational mistake. For every person a guest bartender entices, my bet is he/she risks alienating two more.More>>
|
 |
Social Media: Are You Pushing the Right Buttons? March 30, 2012
To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>
|
 |
Is This the Service Industry? March 28, 2012
I have heard "no" far too many times. This way of thinking actually makes me mad! We are in the service industry; it is our job to serve our guests, our duty to make our guests “raving fans” and our livelihood to provide a service to our guests.More>>
|
 |
Top 10 Things to Do During a Slow Bar Shift March 27, 2012
Even though the occasional shift will be slow, you can still contribute to the general welfare of the business. Here’s my top 10 list of things to do behind a bar when you just can’t lean for one more minute:
More>>
|
 |
My Very First NCB Show Experience March 21, 2012
Early last week my husband, Jevon, and I packed our things and jumped in the car, bound for the Nightclub & Bar Convention and Trade Show in Las Vegas. More>>
|
 |
What Tasting Teaches March 20, 2012
After three days swilling and judging the world's best liquors during the Ultimate Spirits Challenge in New York City, I reflect on what's good, bad and indifferent.More>>
|