How to cash in on America’s most profitable cocktail — the Margarita.More>>

Add these tequila-based and other Mexican-inspired cocktails to your bar menu for the day — or for any time you need a good cocktail. Then sit back, relax and sip a cerveza as guests party, and you rake in profits.More>>

Cinco de Mayo is almost here — known as the day U.S. residents celebrate Mexican culture with dancing, eating and especially drinking. Read on for promotions and recipes to try out at your venue.More>>

Chevys' tableside Margaritas; Morton’s by-the-glass wines; Republic National Distributing promoted Scott Hughes; Beam Global promotes Drew Munro and Jay Mathew; Tito's selects OneBar.More>>

Tequila’s versatility goes far beyond shooters. From bartenders and supplies here are some recipes for creative tequila cocktails.More>>

With a little imagination, wine can serve as a base or as an extra kick in cocktails. The wine-inspired libations below will delight guests as they try a twist on their favorite varietal.More>>

Made with Hornitos Reposado Tequila, the cocktail is a part of the Mischieve advertising campaign introduced in April 2009.More>>

Next week begins National Hispanic Heritage Month, held Sept. 15-Oct. 15 every year since 1988. Here's how to celebrate.More>>

Two premium-priced drink promotions spark sales at Havana Central.More>>

Modern Margarita variations transcend the traditional Margarita glass with the use of stemless glassware.More>>