One of the first things you should do as the holidays approach is update your cocktail menu to reflect the season. Think about creating cocktails that include festive ingredients from flavored liqueurs and cranberry purées to apple ciders and Champagne. More>>

You may be feeling the time crunch as Halloween sneaks up on you — it’s less than two weeks away — but it’s never too late to get in on the holiday fun by channeling some of those ghoulish spirits in amusing drink concoctions.More>>

Margaritaville broke the World Record for the largest Margarita ever made as confirmed by Guinness World Records. More>>

Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Sacramento Tomato Juice is the gold standard for building the very best Bloody Mary, Sangrita or Red Beer. More>>

Celebrate National Vodka Day on Oct. 4 by featuring the clear spirit in innovative cocktails that show off the versatile and nuanced spirit.More>>

Get started planning your Halloween promotion by offering these Halloween treats on your menu. Your guests will reward your cleverness by making your spot their go-to Halloween destination. More>>

American whiskey continues to serve as a reliable spirit behind the bar, whether it’s in cocktails, served straight or presented on the rocks. More>>

Although Labor Day is right around the corner, you still have time to celebrate the end of summer by mixing up some of these refreshing cocktails. More>>

Skinny or low-cal cocktails are popular for many reasons. By giving customers beverages with reduced calories but the same great taste, the only gain you’ll see is in your profits. More>>