As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed with fresh fruit juices and purees topped with garnishes that revitalize a tired drink, rejuvenating guests’ palates and your cocktail menu.More>>

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World Cocktail Day on May 13 is the celebration of the first time the cocktail's definition was printed. More>>

Mardi Gras is a time for hedonism to reign free, so why not make sure your cocktail menu is just as experimental and care free as any Mardi Gras party?More>>

If there’s anything a sports fan at your bar or club needs, it’s a cold beverage. When placating the intense anxiety that comes after kick off, a cold beer sometimes just doesn’t cut it, so add an extra twist with fruit juices or syrups that can change the course of the game.More>>

One of the first things you should do as the holidays approach is update your cocktail menu to reflect the season. Think about creating cocktails that include festive ingredients from flavored liqueurs and cranberry purées to apple ciders and Champagne. More>>

You may be feeling the time crunch as Halloween sneaks up on you — it’s less than two weeks away — but it’s never too late to get in on the holiday fun by channeling some of those ghoulish spirits in amusing drink concoctions.More>>

Margaritaville broke the World Record for the largest Margarita ever made as confirmed by Guinness World Records. More>>

Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Sacramento Tomato Juice is the gold standard for building the very best Bloody Mary, Sangrita or Red Beer. More>>

Celebrate National Vodka Day on Oct. 4 by featuring the clear spirit in innovative cocktails that show off the versatile and nuanced spirit.More>>