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Merchandising

Information on on-premise beer merchandising.


News
Heineken Summer Program Invites Consumers to 'Plug Into Summer' For Amazing On-Premise Experiences   April 27, 2010

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

Article
New Products: Bacardi Torched Cherry   April 14, 2010

Information on the following new products: Bacardi Torched Cherry flavored rum, Geordie Schooner glass from Newcastle Brown Ale and PZ-World Digital Signage.More>>

blank Article
Free Rounds for Caps Fans   August 5, 2009

Beginning with the Capitals’ final game against the New York Rangers in the NHL Eastern Conference Quarterfinals, for every Capitals’ goal, each person at Darlington House got a free beer.More>>



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