Merchandising

Information on on-premise beer merchandising.


Mug Club Article
Get Your Beer Here!   June 6, 2011

Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest traffic, frequency and spending.More>>

News
Coors Light Introduces New Two-Stage Cold Activation   May 2, 2011

Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold to super cold.More>>

Beer-Layering Spoons Article
The Brew (April/May 2011)   May 2, 2011

Events, promotions & news in beer and related products: Narragansett Bock Craft Beer, Custom Beer-Layering Spoons, Stella Artois and Shipyard Brewing Co. Brewer’s Brown Ale. More>>

VIBE Vista Awards Article
2011 VIBE Vista Awards Honor Best Beer Programs   May 2, 2011

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>

TapWerks Ale House Article
Beer Sales Flat?   February 8, 2011

There are countless factors, from inconsistent inventory to sloppy pouring techniques, which may contribute to flat beer sales. Don’t settle! From the high tech to the low cost, check out these tips to put some CO2 back into your beer game. More>>

Lew Bryson Article
Making the Most of Beer   December 8, 2010

Selling beer has changed over the past few years, driven largely by the boom in craft beer. More>>

News
Dos Equis Reveals Its "Most Interesting Tricks" Halloween On-Premise Program   September 28, 2010

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Heineken black light bottle Article
Sugar Free Energy Drink, Heineken's New Packaging and Beer Gas Systems   September 20, 2010

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.More>>

News
Heineken Illuminates the Night with Innovative Black Light Bottle   September 9, 2010

Heineken launches the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club reveals a hidden pattern of stars and trails. More>>

News
Miller Lite Encourages Consumers To Plan Ahead For Safe Ride Home In New National TV Ad   June 8, 2010

Miller Lite will debut a new television ad from Miller Lite during World Cup broadcasts that promotes finding a designated driver and getting home safely after a night out.More>>



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