Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest traffic, frequency and spending.More>>

Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold to super cold.More>>

Events, promotions & news in beer and related products: Narragansett Bock Craft Beer, Custom Beer-Layering Spoons, Stella Artois and Shipyard Brewing Co. Brewer’s Brown Ale. More>>

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>

There are countless factors, from inconsistent inventory to sloppy pouring techniques, which may contribute to flat beer sales. Don’t settle! From the high tech to the low cost, check out these tips to put some CO2 back into your beer game. More>>

Selling beer has changed over the past few years, driven largely by the boom in craft beer. More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.More>>

Heineken launches the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club reveals a hidden pattern of stars and trails. More>>

Miller Lite will debut a new television ad from Miller Lite during World Cup broadcasts that promotes finding a designated driver and getting home safely after a night out.More>>