Product + Promotion + News in Beer and Related Products: Thomas Hooker's Irish Red Ale, Top Sail Bourbon Barrel Porter, W'10 Pitch Black IPA.More>>

Over 15,000 people in Jefferson City, MO are thanking the Sober Driver program, which provides free taxi rides home to adults after the consumption of alcohol beverages.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Information on new products: BrewDog Atlantic IPA, Samuel Adams Barrel Room Collection and Van Twee Belgian & Witte Noire Imperial Amber Wheat Ales.More>>

More than 400 people gathered as The Auld Dubliner set out to break the record for the Guinness Book of World Records’ World’s Largest Guinness. After nearly one hour, 396 gallons were poured.More>>

Anheuser-Busch InBev has walked away from a planned sale of its German beer brand Beck's to U.S. buyout firm Bain Capital, a German magazine reported.More>>

Upscale, Offbeat Variety Show is Inspired by Dos Equis' Iconic “The Most Interesting Man in the World” CampaignMore>>

Dutch Giants, Heineken and Tiësto combine to give fans in New York, Chicago and Los Angeles a great electronic music experience.More>>

New product information on: Cold River Vodka, Bombora and CooranBong Australian vodkas, BrewDog Atlantic IPA and Kold-Draft Ice Sizes.More>>

Plan, Train and Merchandise to Become a Beer DestinationMore>>