To celebrate St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. More>>

The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. More>>

The Corona brand family will offer a unique stand-alone promotion that encourages consumers to “Flip Winter to the Corona Side.” More>>

When it comes to beer, imports remain a healthy addition to any operator’s bottom line. Why? Because imported beer is something customers view as an affordable, interesting treat.More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Guinness Irish Stout announced today the U.S. launch of Guinness Foreign Extra Stout, the fullest in flavor of the Guinness brand variants. More>>

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.More>>

Heineken launches the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club reveals a hidden pattern of stars and trails. More>>

Events, Promotions & News in Beer and Related Products: BeerBlast Plus beer gas system, Beer Savers bottle caps and Innis & Gunn Oak Aged Beer expands distribution.More>>

Product photos and information on: Newcastle Summer Ale, Rheingold Beer, Draft Master Beer Dispensing System and Dogfish Head Bitches Brew.More>>