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Imported

Imported beer trends and consumption habits. Articles and information on the latest in imported beer drinking.


News
George Killian’s Irish Red Raises a Pint and the Stakes This St. Patrick’s Day    February 22, 2011

To celebrate St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. More>>

News
London 2012 Signs Heineken as Latest Sponsor   February 15, 2011

The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. More>>

News
"Flip Winter to the Corona Side" With On-Premise Winter Promotion   December 8, 2010

The Corona brand family will offer a unique stand-alone promotion that encourages consumers to “Flip Winter to the Corona Side.” More>>

Todd English PUB beer Article
Foreign Currency — A Look at Import Beers   October 11, 2010

When it comes to beer, imports remain a healthy addition to any operator’s bottom line. Why? Because imported beer is something customers view as an affordable, interesting treat.More>>

News
Dos Equis Reveals Its "Most Interesting Tricks" Halloween On-Premise Program   September 28, 2010

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

News
Guiness Foreign Extra Stout Arrives in the U.S.   September 28, 2010

Guinness Irish Stout announced today the U.S. launch of Guinness Foreign Extra Stout, the fullest in flavor of the Guinness brand variants. More>>

Heineken black light bottle Article
Sugar Free Energy Drink, Heineken's New Packaging and Beer Gas Systems   September 20, 2010

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.More>>

News
Heineken Illuminates the Night with Innovative Black Light Bottle   September 9, 2010

Heineken launches the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club reveals a hidden pattern of stars and trails. More>>

Innis & Gunn Oak Aged Beer Article
The Brew (September 2010)   September 8, 2010

Events, Promotions & News in Beer and Related Products: BeerBlast Plus beer gas system, Beer Savers bottle caps and Innis & Gunn Oak Aged Beer expands distribution.More>>

Newcastle Summer ALe Article
The Brew (August 2010)   August 6, 2010

Product photos and information on: Newcastle Summer Ale, Rheingold Beer, Draft Master Beer Dispensing System and Dogfish Head Bitches Brew.More>>



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