Beer Trends

Expert advice and interviews on beer trends.


News
London 2012 Signs Heineken as Latest Sponsor   February 15, 2011

The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. More>>

TapWerks Ale House Article
Beer Sales Flat?   February 8, 2011

There are countless factors, from inconsistent inventory to sloppy pouring techniques, which may contribute to flat beer sales. Don’t settle! From the high tech to the low cost, check out these tips to put some CO2 back into your beer game. More>>

Full Sail Brewing LTD 04 News
Full Sail Brewing Company Adds LTD 04 to Its Seasonal Line of Lagers    January 5, 2011

LTD 04, a limited edition single malt beer, from Full Sail Brewing is a beautiful pale-golden color and brewed to highlight the elegant simplicity of both the pale malt and Willamette hops. More>>

Full Sail Brewking News
Full Sail Brewing Releases New Brewmaster Reserve Beer   December 13, 2010

Full Sail Brewing Company will release Bump in the Night, the first and newest beer in their 2011 Brewmaster Reserve line up.More>>

News
"Flip Winter to the Corona Side" With On-Premise Winter Promotion   December 8, 2010

The Corona brand family will offer a unique stand-alone promotion that encourages consumers to “Flip Winter to the Corona Side.” More>>

Lew Bryson Article
Making the Most of Beer   December 8, 2010

Selling beer has changed over the past few years, driven largely by the boom in craft beer. More>>

Todd English PUB beer Article
Foreign Currency — A Look at Import Beers   October 11, 2010

When it comes to beer, imports remain a healthy addition to any operator’s bottom line. Why? Because imported beer is something customers view as an affordable, interesting treat.More>>

Samuel Adams Article
The Brew (October 2010)   October 11, 2010

Events, Promotions & News in Beer and Related Products: Heineken Black Light Bottle, Narragansett Fest Oktoberfest, Samuel Adams Fall Beers.More>>

Yakuza beer cocktail Article
Putting Hops in Your Step   October 11, 2010

Don’t just cater to those beer drinkers who know their hops from their malts. Instead, turn any brew into a classic cocktail creation by adding sweet and savory flavors to the mix.More>>

Union Hall Brooklyn Article
A Taste of Home   October 11, 2010

Union Hall, located in the Park Slope neighborhood of Brooklyn, N.Y., hosts a constant stream of promotions, but its latest one is tapping into a very hot trend: home brewing.More>>



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