Selling beer has changed over the past few years, driven largely by the boom in craft beer. More>>

When it comes to beer, imports remain a healthy addition to any operator’s bottom line. Why? Because imported beer is something customers view as an affordable, interesting treat.More>>

Events, Promotions & News in Beer and Related Products: Heineken Black Light Bottle, Narragansett Fest Oktoberfest, Samuel Adams Fall Beers.More>>

Don’t just cater to those beer drinkers who know their hops from their malts. Instead, turn any brew into a classic cocktail creation by adding sweet and savory flavors to the mix.More>>

Union Hall, located in the Park Slope neighborhood of Brooklyn, N.Y., hosts a constant stream of promotions, but its latest one is tapping into a very hot trend: home brewing.More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Guinness Irish Stout announced today the U.S. launch of Guinness Foreign Extra Stout, the fullest in flavor of the Guinness brand variants. More>>

Innovative home brewers from Georgia and Illinois triumphed over more than 700 competitors to win this year’s Samuel Adams LongShot American Homebrew Contest.More>>

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.More>>

Heineken launches the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club reveals a hidden pattern of stars and trails. More>>