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E-mail marketing trends, ideas, and strategies for Bars and Nightclubs. Articles, trends, and tips from industry experts on creating successful e-mail marketing programs to promote your establishment and connect with your customers.


iphone4 Article
Developing A Mobile Marketing Strategy   November 15, 2010

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

Man holding piggy bank Article
Small Investment, Big Improvement   October 11, 2010

You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.More>>

social media Article
Social Skills   July 2, 2010

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Assure-Alert ID Verification Article
The Wire (March 2010)   March 8, 2010

Product New From On-Premise Technology + Equipment Companies: Assure-Alert ID Verification, Guest List Nation, Big Buck Hunter PRO.More>>

Pantless Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Pants Flyer Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Eddie Pacha Article
Dean’s Dos & Don’ts   June 25, 2009

After 20 years running bars and nightclubs, Pacha NYC president Eddie Dean outlined his advice for operators looking to beat the odds in the current environment.More>>

Article
Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>

Article
The Right Mix   March 1, 2009

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>



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