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E-mail marketing trends, ideas, and strategies for Bars and Nightclubs. Articles, trends, and tips from industry experts on creating successful e-mail marketing programs to promote your establishment and connect with your customers.


Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Consistency is Key Article
Consistency Drives Loyalty   January 14, 2014

If owners wants to retain regular customers, they’ll need to give guests quality products, an updated website, frequent e-newsletters and a strong marketing campaign. More>>

Email Marketing Article
Email Marketing Drives ROI   August 12, 2013

While owners may be focusing efforts on social media strategy, email marketing is a cost-effective method that engages already loyal guests to come back for more.More>>

Pocket Change Article
Pack the House On Pocket Change   May 20, 2013

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>

Present
‘Tis the Season for Virtual Gift Cards   December 10, 2012

The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade.More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Mary Melton Article
Savvy Technology at P.F. Chang's Attracts New Patrons   July 25, 2011

Mary Melton, P.F. Chang's Director of Beverage tells VIBE how the Asian bistro is embracing technology and engaging customers in new mediums with Quick Response (QR) codes.More>>

Social Marketing Article
Using the Right Medium for the Right Occasion    July 20, 2011

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

Alissa Ponchione
Tips for Choosing the Right Mobile Barcoding Technology   May 18, 2011

A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

Social Netoworking Icons Article
Trends 2011: Social Media   December 8, 2010

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>



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