Due to the advent of the smartphone, restaurants and bars are turning to mobile text marketing campaigns. Take your cue from Texas Roadhouse and transform your marketing through mobile text campaigns.More>>

What can restaurant marketers glean from political mobile strategies to improve digital presence and communication with customers?More>>

New features on the iPhone 5 illustrate not only technology trends but more important what the consumer will be able to do in interacting with your brand. More>>

A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

After 20 years running bars and nightclubs, Pacha NYC president Eddie Dean outlined his advice for operators looking to beat the odds in the current environment.More>>