A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

After 20 years running bars and nightclubs, Pacha NYC president Eddie Dean outlined his advice for operators looking to beat the odds in the current environment.More>>

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>

Today, text-to-screen is the interactive tool that has patrons talking — or rather NOT talking — as they text anonymously.More>>