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Articles and case studies on using Twitter's social networking capabilities as an effective marketing tool.


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Making Social Media Stick   December 8, 2009

The world of tweeting, texting and friending might seem overwhelming, but social media can be a great marketing resource for bars and nightclubs.More>>

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Tweet Tweet!   November 10, 2009

New York City's Southern Hospitality benefits from a successful Twitter campaign, offering guests fun factoids or the opportunity for free or discounted drinks for repeating a Tweet.More>>

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Haamonii Smooth Shochu's Successful Launch Attributed to Social Media Marketing   June 23, 2009

New premium Japanese shochu gains traction with expanded distribution.More>>

Twitter Article
COMMUNITY | Join NCB Online!   May 27, 2009

Nightclub & Bar is connected online — are you?More>>

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Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>

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The Right Mix   March 1, 2009

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>



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