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Articles and case studies on using Twitter's social networking capabilities as an effective marketing tool.


Social Media Article
Social Media's Effects on Nightlife   June 21, 2012

Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>

Pure Nightclub Article
Tapping the Social Network   February 8, 2011

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>

Best in Bar Management Article
Social Blitz   December 8, 2010

When it comes to social media, there are many roads to take, and though some are less traveled, you should make sure your bar or club is heading down the right ones.More>>

cell phone on bar Article
Bars Go Mobile   October 11, 2010

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>

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Building a Network   August 6, 2010

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

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Social Skills in Nightclubs   August 5, 2010

How social are you? If you’re not reaching out to your guests through social media, you’re seriously missing out. Here’s a look at how two nightclubs in top-tier cities connect with guests. Hint: You don’t have to do it all yourself!More>>

social media Article
Social Skills   July 2, 2010

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

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Social Media Connects Historic Roosevelt Hotel with Guests   January 20, 2010

The Roosevelt has stepped up its social media presence through Facebook, Twitter and the hotel’s blog, and opened the lines of communication between the hotel/lounge and its patrons.More>>

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Making Social Media Stick   December 8, 2009

The world of tweeting, texting and friending might seem overwhelming, but social media can be a great marketing resource for bars and nightclubs.More>>

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Tweet Tweet!   November 10, 2009

New York City's Southern Hospitality benefits from a successful Twitter campaign, offering guests fun factoids or the opportunity for free or discounted drinks for repeating a Tweet.More>>



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