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Articles and case studies on using Twitter's social networking capabilities as an effective marketing tool.


Creating a WOW Moment to Increase Customer Social Engagement Article
Creating a WOW Moment to Increase Social Engagement   November 11, 2014

Proper social media strategies are imperative for survival in the increasingly digital world. It’s time to find out how to lead the way in order to amplify your brand and gain new customers.More>>

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Twitter Article
Twitter: Are You Killing It Or Is It Killing You?   April 29, 2014

Following are some best practices for establishing credibility, building and keeping a following, and driving new business through Twitter. More>>

Found Online Article
Making Sure You’re Found Online    April 1, 2014

Sure, any business can create a profile on Facebook or Twitter but turning your online presence into profit requires a bit more than that. More>>

Social Media Article
5 Ways to Convert Social Media Fans into Paying Customers   July 16, 2013

How is it that you can amass loads of fans and followers on social media yet still have open seats at the bar? To help, here are five ways to inspire your online fans to get out from behind their computer screens and into your establishment.More>>

Social Media Icons Article
The Social Evolution   May 7, 2013

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment. More>>

Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted – Rendezvous in Old Town   February 12, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>

Dave Dronkers Article
Dave Dronkers — Our Man with the Social Media Plan   November 6, 2012

Like many industries, the food and beverage business has been inexorably changed by the advent of social media. If you’re not up to speed on all that social media can do to increase your clientele and drive revenue, seek the counsel of someone who does.More>>

Emily Hanna Mayock
7 Tips for Social Media Success   July 23, 2012

Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.More>>



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