Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts. More>>

In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force.More>>

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world. More>>

Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>

When it comes to social media, there are many roads to take, and though some are less traveled, you should make sure your bar or club is heading down the right ones.More>>

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>