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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Social Marketing Article
Using the Right Medium for the Right Occasion    July 20, 2011

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

32 Luxe Lounge Article
Social Standards   June 8, 2011

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

Alissa Ponchione
Tips for Choosing the Right Mobile Barcoding Technology   May 18, 2011

A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

News
Heineken is Set to Rock this Summer with Exclusive Consumer VIP Experiences   April 19, 2011

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>

Alissa Ponchione
Mobile Marketing Made Easy   April 13, 2011

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world. More>>

Danielle Wiley Article
Social Marketing Trends to Tap   April 4, 2011

Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.More>>

blank Article
Facebook With a Twist   March 8, 2011

Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>

Pure Nightclub Article
Tapping the Social Network   February 8, 2011

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>

XS nightlcub Article
Around the Scene: Dec. 23, 2010   December 23, 2010

N9NE Group's Michael Morton faces more legal trouble while San Fran and West Palm Beach deal with nightclub regulations. XS and Tryst welcome a new DJ residency, Rick's Cabaret is upgraded to neutral rating, rumor has Sam Nazarian possibly headed to Vegas and a new nightclub app is developed. More>>

Social Netoworking Icons Article
Trends 2011: Social Media   December 8, 2010

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>



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