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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Alissa Ponchione
Mobile Marketing Made Easy   April 13, 2011

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world. More>>

Danielle Wiley Article
Social Marketing Trends to Tap   April 4, 2011

Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.More>>

blank Article
Facebook With a Twist   March 8, 2011

Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>

Pure Nightclub Article
Tapping the Social Network   February 8, 2011

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>

XS nightlcub Article
Around the Scene: Dec. 23, 2010   December 23, 2010

N9NE Group's Michael Morton faces more legal trouble while San Fran and West Palm Beach deal with nightclub regulations. XS and Tryst welcome a new DJ residency, Rick's Cabaret is upgraded to neutral rating, rumor has Sam Nazarian possibly headed to Vegas and a new nightclub app is developed. More>>

Social Netoworking Icons Article
Trends 2011: Social Media   December 8, 2010

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>

record Article
Trends 2011   December 8, 2010

What's coming for nightclubs and bars in 2011? We're predicting high-tech tables, retro design, house music and much more. More>>

Best in Bar Management Article
Social Blitz   December 8, 2010

When it comes to social media, there are many roads to take, and though some are less traveled, you should make sure your bar or club is heading down the right ones.More>>

iphone4 Article
Developing A Mobile Marketing Strategy   November 15, 2010

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

cell phone on bar Article
Bars Go Mobile   October 11, 2010

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>



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