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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


cell phone on bar Article
Bars Go Mobile   October 11, 2010

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>

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Small Investment, Big Improvement   October 11, 2010

You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.More>>

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TouchTunes Introduces mytouchtunes, a Location-based Social Network for Music Fans   August 17, 2010

On mytouchtunes, members create, share, and play their favorite music, find great TouchTunes locations, and earn free jukebox plays.More>>

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Building a Network   August 6, 2010

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

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Social Skills in Nightclubs   August 5, 2010

How social are you? If you’re not reaching out to your guests through social media, you’re seriously missing out. Here’s a look at how two nightclubs in top-tier cities connect with guests. Hint: You don’t have to do it all yourself!More>>

Sankeys I Love NY Article
Around the Scene: August 5, 2010   August 5, 2010

Sankeys to open in New York City, Rehab at the Hard Rock will open an airport kiosk in Las Vegas, social networking's worth explained and Cleveland bar and club owners to undergo federal training.More>>

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U.S. Drinks Conference 2010 Features Social Media Marketing Focus   July 20, 2010

Social Media Marketing is anticipated to be one of the liveliest subject areas at the upcoming U.S. Drinks Conference, scheduled for Oct. 12 and 13 in New York City.More>>

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Social Skills   July 2, 2010

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

Donna Hood Crecca Article
Take the Blinders Off   June 14, 2010

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>



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