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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


42BELOW News
42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day   October 7, 2011

In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force.More>>

Technomic News
Technomic Finds the Jury's Still Out on Online Daily Deals   October 7, 2011

Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals. More>>

Club Host Article
Let's Make a Deal   October 6, 2011

The digitalization of nightlife is pressing on, thanks to a handful of new nightlife “deal” websites, which are all rushing to stake their claim in various U.S. cities as sound options for patrons making evening plans. More>>

ClubHost.com Static
ClubHost.com   October 5, 2011

Clubhost is a real-time nightlife reservation network that gives consumers, hotel concierges, promoters and industry professionals a live Internet connection into computerized reservation books used by the nation's nightlife operators. More>>

News
BarHappy Connects the Public with Local Restaurants, Bars and Happy Hours   September 15, 2011

BarHappy helps users quickly and easily locate food specials, happy hours and entertainment in their cities. With a growing database of over 15,000 bars, clubs and restaurants in 18 cities, barHappy offers something for everyone.More>>

Mary Melton Article
Savvy Technology at P.F. Chang's Attracts New Patrons   July 25, 2011

Mary Melton, P.F. Chang's Director of Beverage tells VIBE how the Asian bistro is embracing technology and engaging customers in new mediums with Quick Response (QR) codes.More>>

Social Marketing Article
Using the Right Medium for the Right Occasion    July 20, 2011

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

32 Luxe Lounge Article
Social Standards   June 8, 2011

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

Alissa Ponchione
Tips for Choosing the Right Mobile Barcoding Technology   May 18, 2011

A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

News
Heineken is Set to Rock this Summer with Exclusive Consumer VIP Experiences   April 19, 2011

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>



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