The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>

You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.More>>

On mytouchtunes, members create, share, and play their favorite music, find great TouchTunes locations, and earn free jukebox plays.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

How social are you? If you’re not reaching out to your guests through social media, you’re seriously missing out. Here’s a look at how two nightclubs in top-tier cities connect with guests. Hint: You don’t have to do it all yourself!More>>

Sankeys to open in New York City, Rehab at the Hard Rock will open an airport kiosk in Las Vegas, social networking's worth explained and Cleveland bar and club owners to undergo federal training.More>>

Social Media Marketing is anticipated to be one of the liveliest subject areas at the upcoming U.S. Drinks Conference, scheduled for Oct. 12 and 13 in New York City.More>>

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.More>>