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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


News
National Restaurant News: Top Social Media Restaurant Brands Showcase Customer Engagement   July 16, 2012

National Restaurant News: The first-quarter Restaurant Social Media Index Top 100 is out, and proves yet again that restaurant brands both large and small can equally utilize social media to garner, engage and retain customers in the social sphere. More>>

Social Media Article
The Social Animal   July 16, 2012

With new social media networks being introduced seemingly every day, owners and operators should educate themselves about emerging trends and best practices. More>>

News
Street Fight Magazine: 7 Social Media Strategies for Small Business Owners   July 4, 2012

From Street Fight Magazine: Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks like Facebook and...More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Social Media Article
Social Media's Effects on Nightlife   June 21, 2012

Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>

iPhone Article
QR Codes Demystified   November 14, 2011

While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?More>>

Dave Dronkers
Six Steps to Effective Facebook Posts    October 17, 2011

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>

Social Media Article
Six Steps to Effective Facebook Posts    October 17, 2011

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts. More>>

42BELOW News
42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day   October 7, 2011

In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force.More>>

Technomic News
Technomic Finds the Jury's Still Out on Online Daily Deals   October 7, 2011

Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals. More>>



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