Articles and case studies on using social networking as an effective marketing tool to reach customers.
 | Article
Social Marketing Trends to Tap April 4, 2011
Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.More>>
|
 | Article
Facebook With a Twist March 8, 2011
Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>
|
 | Article
Tapping the Social Network February 8, 2011
Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>
|
 | Article
Around the Scene: Dec. 23, 2010 December 23, 2010
N9NE Group's Michael Morton faces more legal trouble while San Fran and West Palm Beach deal with nightclub regulations. XS and Tryst welcome a new DJ residency, Rick's Cabaret is upgraded to neutral rating, rumor has Sam Nazarian possibly headed to Vegas and a new nightclub app is developed. More>>
|
 | Article
Trends 2011: Social Media December 8, 2010
Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>
|
 | Article
Trends 2011 December 8, 2010
What's coming for nightclubs and bars in 2011? We're predicting high-tech tables, retro design, house music and much more.
More>>
|
 | Article
Social Blitz December 8, 2010
When it comes to social media, there are many roads to take, and though some are less traveled, you should make sure your bar or club is heading down the right ones.More>>
|
 | Article
Developing A Mobile Marketing Strategy November 15, 2010
The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>
|
 | Article
Bars Go Mobile October 11, 2010
Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.More>>
|
 | Article
Small Investment, Big Improvement October 11, 2010
You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.More>>
|