A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world. More>>

Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.More>>

Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.More>>

N9NE Group's Michael Morton faces more legal trouble while San Fran and West Palm Beach deal with nightclub regulations. XS and Tryst welcome a new DJ residency, Rick's Cabaret is upgraded to neutral rating, rumor has Sam Nazarian possibly headed to Vegas and a new nightclub app is developed. More>>

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>

What's coming for nightclubs and bars in 2011? We're predicting high-tech tables, retro design, house music and much more. More>>

When it comes to social media, there are many roads to take, and though some are less traveled, you should make sure your bar or club is heading down the right ones.More>>