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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café Results   March 12, 2013

The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>

Bamboo Miami Beach Article
3 Techniques To Increasing Nightclub Event Attendees Through Facebook    March 5, 2013

The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>

Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

How Millennial Are You? Article
Millennial Marketing in Hospitality Venues    February 19, 2013

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted – Rendezvous in Old Town   February 12, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>

Social Media
2013 Top 10 Social Media Marketing Trends   February 4, 2013

There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>

Facebook
How to Navigate Facebook   January 24, 2013

Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>

Socially Challenged Socially Gifted Article
From Socially Challenged to Socially Gifted - First Fridays of Florida   January 22, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You're not alone in your social media challenges...More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café   January 8, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>

Smartphone
Is Your Website Dragging You Down?   December 20, 2012

Try this experiment… access your website by your smartphone and find out just how long it takes to download (10 seconds is too long) and if all the links and pictures show up? If the experience is less than desirable, you need to read the rest of this blog.More>>



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