Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals. More>>

The digitalization of nightlife is pressing on, thanks to a handful of new nightlife “deal” websites, which are all rushing to stake their claim in various U.S. cities as sound options for patrons making evening plans. More>>

Clubhost is a real-time nightlife reservation network that gives consumers, hotel concierges, promoters and industry professionals a live Internet connection into computerized reservation books used by the nation's nightlife operators. More>>

BarHappy helps users quickly and easily locate food specials, happy hours and entertainment in their cities. With a growing database of over 15,000 bars, clubs and restaurants in 18 cities, barHappy offers something for everyone.More>>

Mary Melton, P.F. Chang's Director of Beverage tells VIBE how the Asian bistro is embracing technology and engaging customers in new mediums with Quick Response (QR) codes.More>>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

A popular trend hitting the market is Quick Response (QR) codes and Microsoft Tags. Though similar in function, there are differences in their capabilities; it’s important to thoroughly investigate the myriad options available to drive your bar or club marketing strategies. More>>

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world. More>>