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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Pintrest Article
5 Tips to Profit from a Pinterest Presence    April 23, 2013

As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.More>>

Technology Article
Technology Trends Shaping The Industry   April 16, 2013

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.More>>

Social Media
Expectations of Connected Customers   April 12, 2013

Just because you’ve set up shop on a few social media networks doesn’t mean you’re doing everything right. There are many social media best practices that you can utilize to connect with existing or reach out to new fans.More>>

Hot Deals Article
Social Media Coupons Are Better Looking When the Lights Go On   March 26, 2013

The last thing a promoter and a club owner want is to be viewed as having to resort to social media couponing to fill the place. Leave the daily deals to the nail salons and cupcake shops, right? Not so fast.More>>

Instagram
Instagram Tips for First-Time Users   March 26, 2013

Instagram is the most used photo-sharing application, and has become a great channel for restaurants and bars to not only illustrate food items, but the restaurant as a whole.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café Results   March 12, 2013

The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>

Bamboo Miami Beach Article
3 Techniques To Increasing Nightclub Event Attendees Through Facebook    March 5, 2013

The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>

Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

How Millennial Are You? Article
Millennial Marketing in Hospitality Venues    February 19, 2013

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted – Rendezvous in Old Town   February 12, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>



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