Articles and case studies on using social networking as an effective marketing tool to reach customers.
 | Article
How Does Your Company Rank (Socially)? July 23, 2012
A recent report by Heardable.com examined and scored the digital footprints of 25 full-service restaurant chains. If you are not one of the top 25, then what can you learn from reviewing each of these chains? More>>
|
 |
7 Tips for Social Media Success July 23, 2012
Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.More>>
|
News
National Restaurant News: Top Social Media Restaurant Brands Showcase Customer Engagement July 16, 2012
National Restaurant News: The first-quarter Restaurant Social Media Index Top 100 is out, and proves yet again that restaurant brands both large and small can equally utilize social media to garner, engage and retain customers in the social sphere.
More>>
|
 | Article
The Social Animal July 16, 2012
With new social media networks being introduced seemingly every day, owners and operators should educate themselves about emerging trends and best practices. More>>
|
News
Street Fight Magazine: 7 Social Media Strategies for Small Business Owners July 4, 2012
From Street Fight Magazine: Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks like Facebook and...More>>
|
 |
What’s the Mode Behind Your Message? June 25, 2012
By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>
|
 | Article
Social Media's Effects on Nightlife June 21, 2012
Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>
|
 | Article
QR Codes Demystified November 14, 2011
While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?More>>
|
 |
Six Steps to Effective Facebook Posts October 17, 2011
Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>
|
 | Article
Six Steps to Effective Facebook Posts October 17, 2011
Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts. More>>
|