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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Facebook Thumbs Down Image Article
Social Media No No’s   May 28, 2013

Scottsdale-based restaurant Amy’s Baking Company Bakery Boutique & Bistro’s (what a mouthful) recent Facebook meltdown has been a hot topic in the restaurant and social media spheres.More>>

Pocket Change Article
Pack the House On Pocket Change   May 20, 2013

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>

Latest News Article
Facebook’s Mobile App Improves Audience Reach   May 14, 2013

Facebook is known to constantly reinvent its layout, its most recent variation the most extreme. More>>

35 Top Restaurant Apps News
35 Popular Restaurant Apps You Need to Know About   May 10, 2013

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone.More>>

Social Media Icons Article
The Social Evolution   May 7, 2013

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment. More>>

Danger
Do You Have A Social Media Policy In Place?   April 29, 2013

Over the last year, social media in the workplace has become a hot button topic. A recent incident with a St. Louis Applebee’s has shown many companies where and how their social media policies are lacking.More>>

Pintrest Article
5 Tips to Profit from a Pinterest Presence    April 23, 2013

As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.More>>

Technology Article
Technology Trends Shaping The Industry   April 16, 2013

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.More>>

Social Media
Expectations of Connected Customers   April 12, 2013

Just because you’ve set up shop on a few social media networks doesn’t mean you’re doing everything right. There are many social media best practices that you can utilize to connect with existing or reach out to new fans.More>>

Hot Deals Article
Social Media Coupons Are Better Looking When the Lights Go On   March 26, 2013

The last thing a promoter and a club owner want is to be viewed as having to resort to social media couponing to fill the place. Leave the daily deals to the nail salons and cupcake shops, right? Not so fast.More>>



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