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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Social Media Game Plan Article
Social Media Game Plan = Success   August 19, 2013

Businesses can no longer solely rely on TV commercials and print media to market their products – everything has moved to the online sector; and though that might mean fewer expenses for the marketing department, it certainly means more time spent engaging with current and potential customers.More>>

Location Based Apps Article
Checking Out Checking In On Location Based Apps   August 6, 2013

If you haven’t already added LBS to your marketing mix, now is the time. If you have and want to amp up your results, keep reading.More>>

Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.More>>

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.More>>

Social Media Article
5 Ways to Convert Social Media Fans into Paying Customers   July 16, 2013

How is it that you can amass loads of fans and followers on social media yet still have open seats at the bar? To help, here are five ways to inspire your online fans to get out from behind their computer screens and into your establishment.More>>

Facebook Article
5 Tips to Suppress Facebook Fatigue   July 2, 2013

Facebook has retained its dominance, but even then, are users experiencing Facebook fatigue? And if they are, what can you do, as a bar or nightclub owner, to enhance the user experience?More>>

Yard House Kitchen Staff
Showcase Your Staff Through Video   June 24, 2013

If you’re looking for a marketing strategy to increase your restaurant or bar’s connectivity to your target audience, then look no further – the answer is video.More>>

Yelp! Article
Don’t Underestimate The Power Of Yelp Mobile    June 11, 2013

As a bar or nightclub owner, if you aren’t tapping into Yelp’s mobile audience, you could be missing a great opportunity to get more customers through your doors.More>>

Facebook Thumbs Down Image Article
Social Media No No’s   May 28, 2013

Scottsdale-based restaurant Amy’s Baking Company Bakery Boutique & Bistro’s (what a mouthful) recent Facebook meltdown has been a hot topic in the restaurant and social media spheres.More>>

Pocket Change Article
Pack the House On Pocket Change   May 20, 2013

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>



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