Articles and case studies on using social networking as an effective marketing tool to reach customers.
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From Socially Challenged to Socially Gifted - Rocket Shop Café January 8, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>
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Is Your Website Dragging You Down? December 20, 2012
Try this experiment… access your website by your smartphone and find out just how long it takes to download (10 seconds is too long) and if all the links and pictures show up? If the experience is less than desirable, you need to read the rest of this blog.More>>
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‘Tis the Season for Virtual Gift Cards December 10, 2012
The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade.More>>
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Snap To It! How Photo Sharing Can Increase Your Business November 12, 2012
Everyone’s talking about Instagram. An today, brands are seeing increased engagement from sharing visual updates online and there is no mistaking on why.More>>
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Dave Dronkers — Our Man with the Social Media Plan November 6, 2012
Like many industries, the food and beverage business has been inexorably changed by the advent of social media. If you’re not up to speed on all that social media can do to increase your clientele and drive revenue, seek the counsel of someone who does.More>>
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How Vlogging Can Benefit Your Business November 1, 2012
According to the latest statistics from YouTube, more than 65% of internet users in the United States view online videos, and spend an average of 6 hours per month doing so. More>>
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Learn From the Politicians: Capture Customers through Mobile Marketing October 15, 2012
What can restaurant marketers glean from political mobile strategies to improve digital presence and communication with customers?More>>
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Creating a Great Social Media Experience September 24, 2012
If you want your business or brand to stand out you have to do a lot more than traditional marketing; you must create a great social media experience to get people talking.More>>
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What iPhone 5 Record Sales Means for Your Business September 18, 2012
New features on the iPhone 5 illustrate not only technology trends but more important what the consumer will be able to do in interacting with your brand. More>>
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News
NRN: Maximizing the Value of the Social Media Fan August 29, 2012
NRN: Smaller restaurant chains share Facebook strategies that have helped them grow sales and units.
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