Articles and case studies on using social networking as an effective marketing tool to reach customers.
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From Socially Challenged to Socially Gifted - Rocket Shop Café Results March 12, 2013
The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>
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3 Techniques To Increasing Nightclub Event Attendees Through Facebook March 5, 2013
The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>
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Getting Started With Twitter February 26, 2013
Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>
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Millennial Marketing in Hospitality Venues February 19, 2013
Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>
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From Socially Challenged to Socially Gifted – Rendezvous in Old Town February 12, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>
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2013 Top 10 Social Media Marketing Trends February 4, 2013
There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>
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How to Navigate Facebook January 24, 2013
Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>
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From Socially Challenged to Socially Gifted - First Fridays of Florida January 22, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You're not alone in your social media challenges...More>>
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From Socially Challenged to Socially Gifted - Rocket Shop Café January 8, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>
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Is Your Website Dragging You Down? December 20, 2012
Try this experiment… access your website by your smartphone and find out just how long it takes to download (10 seconds is too long) and if all the links and pictures show up? If the experience is less than desirable, you need to read the rest of this blog.More>>
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