Articles and case studies on using social networking as an effective marketing tool to reach customers.
 | Article
QR Codes Demystified November 14, 2011
While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?More>>
|
 |
Six Steps to Effective Facebook Posts October 17, 2011
Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>
|
 | Article
Six Steps to Effective Facebook Posts October 17, 2011
Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts. More>>
|
 | News
42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day October 7, 2011
In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force.More>>
|
 | News
Technomic Finds the Jury's Still Out on Online Daily Deals October 7, 2011
Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals.
More>>
|
 | Article
Let's Make a Deal October 6, 2011
The digitalization of nightlife is pressing on, thanks to a handful of new nightlife “deal” websites, which are all rushing to stake their claim in various U.S. cities as sound options for patrons making evening plans.
More>>
|
 | Static
ClubHost.com October 5, 2011
Clubhost is a real-time nightlife reservation network that gives consumers, hotel concierges, promoters and industry professionals a live Internet connection into computerized reservation books used by the nation's nightlife operators. More>>
|
News
BarHappy Connects the Public with Local Restaurants, Bars and Happy Hours September 15, 2011
BarHappy helps users quickly and easily locate food specials, happy hours and entertainment in their cities. With a growing database of over 15,000 bars, clubs and restaurants in 18 cities, barHappy offers something for everyone.More>>
|
 | Article
Savvy Technology at P.F. Chang's Attracts New Patrons July 25, 2011
Mary Melton, P.F. Chang's Director of Beverage tells VIBE how the Asian bistro is embracing technology and engaging customers in new mediums with Quick Response (QR) codes.More>>
|
 | Article
Using the Right Medium for the Right Occasion July 20, 2011
Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>
|