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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Make the most of your marketing budget in 2015 Article
Make the Most of Your Marketing Budget in 2015   January 13, 2015

You’re a small business working with a shoestring marketing budget. So how can you create marketing campaigns that boost your revenue and blow your competition away?More>>

Crafting a Social Approach for the New Year Article
Crafting a Social Approach for the New Year   December 22, 2014

The social media landscape has shifted. Again. Not wildly, but enough to have an impact on your bar. Three of the biggest changes for the New Year are:More>>

Traditional and Social Media Marketing Strategies for Bars and Restaurants Article
The Best Marketing Mixer: Traditional and Social Media   December 2, 2014

It's hard to believe a time without selfies, likes, fans, and followers as the dominant marketing vehicle. However, this doesn’t mean you should abandon traditional marketing for a pure social media play.More>>

Creating a WOW Moment to Increase Customer Social Engagement Article
Creating a WOW Moment to Increase Social Engagement   November 11, 2014

Proper social media strategies are imperative for survival in the increasingly digital world. It’s time to find out how to lead the way in order to amplify your brand and gain new customers.More>>

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.More>>

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Emerging Concepts & Trends in Social Media Marketing Article
4 Emerging Concepts & Trends in Social Media Marketing   October 3, 2014

Millennials are the future of any product, and if you want to reach them, then you have to have a social media strategy in place.More>>

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>

6 Social Media Tips for Successful Nightclubs & Bars
6 Simple Social Media Tips    July 8, 2014

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected? More>>



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