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Social Networking

Articles and case studies on using social networking as an effective marketing tool to reach customers.


Creating a WOW Moment to Increase Customer Social Engagement Article
Creating a WOW Moment to Increase Social Engagement   November 11, 2014

Proper social media strategies are imperative for survival in the increasingly digital world. It’s time to find out how to lead the way in order to amplify your brand and gain new customers.More>>

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.More>>

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Emerging Concepts & Trends in Social Media Marketing Article
4 Emerging Concepts & Trends in Social Media Marketing   October 3, 2014

Millennials are the future of any product, and if you want to reach them, then you have to have a social media strategy in place.More>>

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>

6 Social Media Tips for Successful Nightclubs & Bars
6 Simple Social Media Tips    July 8, 2014

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected? More>>

Social Media Marketing
Weighing in On the Art of Online Conversation   June 16, 2014

The clumsy behavior that makes us laugh behind the bar is not too different from how some bars present themselves on social media. More>>

Connecting Social Media
Boost Sales by Connecting Your Online Presence   May 27, 2014

Today’s shrewd customer expects to not only be connected to friends and family but to those who provide them with the services and products they want and need. More>>

Facebook
New for Facebook Pages: Restaurant Menus   May 22, 2014

Facebook is making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.More>>



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