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Direct Marketing

Articles and information on developing creative and effective direct marketing campaigns.


Wet Republic Article
WET Republic Declares War on Nightlife   March 18, 2010

MGM Grand’s WET Republic Ultra Pool implemented the nightlife promotional model for this year's pool season to compete with Las Vegas nightlife.More>>

Article
Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>

Article
The Right Mix   March 1, 2009

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>



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