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Direct Marketing

Articles and information on developing creative and effective direct marketing campaigns.


Article
Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>

Article
The Right Mix   March 1, 2009

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>



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