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Direct Marketing

Articles and information on developing creative and effective direct marketing campaigns.


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MusicLites    March 3, 2011

OSRAM SYLVANIA and ARTISON have partnered to bring to market MusicLites, a wireless light and speaker combination.More>>

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Enhanced Biometrics    March 3, 2011

Enhanced Biometrics created a program that can capture a face and accurately compare it to pictures on file in a database to do everything from weeding out undesirable patrons.More>>

Social Netoworking Icons Article
Trends 2011: Social Media   December 8, 2010

Here are the top social media trends, according to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., a Mission Viejo, Calif., F&B sales promotion agency.More>>

iphone4 Article
Developing A Mobile Marketing Strategy   November 15, 2010

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

Man holding piggy bank Article
Small Investment, Big Improvement   October 11, 2010

You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.More>>

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Halloween Printing Specials from RushFlyers   October 7, 2010

Enjoy Halloween printing specials from RushFlyers.com, from business cards and 8x6 flyers, with a special Nightclub & Bar price.More>>

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RushFlyers Offers Halloween Printing Specials   October 6, 2010

Enjoy Halloween printing specials from RushFlyers.com, including 1,000 business cards for $19, 5,000 flyers for $169 and more. Find details here.More>>

Bar Louie Cinco de Drinko Article
Selling Points   September 8, 2010

More than just eye catchers, point-of-sale pieces must quickly engage the guest and get them to buy — here’s how.More>>

social media Article
Social Skills   July 2, 2010

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

Wet Republic Article
WET Republic Declares War on Nightlife   March 18, 2010

MGM Grand’s WET Republic Ultra Pool implemented the nightlife promotional model for this year's pool season to compete with Las Vegas nightlife.More>>



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