Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

How Millennial Are You? Article
Millennial Marketing in Hospitality Venues    February 19, 2013

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

Chris Lenahan Article
6 Tips to Make Your Brand Sizzle   February 19, 2013

Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted – Rendezvous in Old Town   February 12, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>

Social Media
2013 Top 10 Social Media Marketing Trends   February 4, 2013

There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>

Facebook
How to Navigate Facebook   January 24, 2013

Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>

Socially Challenged Socially Gifted Article
From Socially Challenged to Socially Gifted - First Fridays of Florida   January 22, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You're not alone in your social media challenges...More>>

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café   January 8, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>



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