Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Facebook
How to Navigate Facebook   January 24, 2013

Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>

Socially Challenged Socially Gifted Article
From Socially Challenged to Socially Gifted - First Fridays of Florida   January 22, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You're not alone in your social media challenges...More>>

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café   January 8, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>

Bar
Shake Things Up, For Goodness Sake!   January 3, 2013

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.More>>

Smartphone
Is Your Website Dragging You Down?   December 20, 2012

Try this experiment… access your website by your smartphone and find out just how long it takes to download (10 seconds is too long) and if all the links and pictures show up? If the experience is less than desirable, you need to read the rest of this blog.More>>

Present
‘Tis the Season for Virtual Gift Cards   December 10, 2012

The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade.More>>

Instagram Article
Snap To It! How Photo Sharing Can Increase Your Business   November 12, 2012

Everyone’s talking about Instagram. An today, brands are seeing increased engagement from sharing visual updates online and there is no mistaking on why.More>>

Dave Dronkers Article
Dave Dronkers — Our Man with the Social Media Plan   November 6, 2012

Like many industries, the food and beverage business has been inexorably changed by the advent of social media. If you’re not up to speed on all that social media can do to increase your clientele and drive revenue, seek the counsel of someone who does.More>>



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