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Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Bar
Shake Things Up, For Goodness Sake!   January 3, 2013

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.More>>

Smartphone
Is Your Website Dragging You Down?   December 20, 2012

Try this experiment… access your website by your smartphone and find out just how long it takes to download (10 seconds is too long) and if all the links and pictures show up? If the experience is less than desirable, you need to read the rest of this blog.More>>

Present
‘Tis the Season for Virtual Gift Cards   December 10, 2012

The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade.More>>

Instagram Article
Snap To It! How Photo Sharing Can Increase Your Business   November 12, 2012

Everyone’s talking about Instagram. An today, brands are seeing increased engagement from sharing visual updates online and there is no mistaking on why.More>>

Dave Dronkers Article
Dave Dronkers — Our Man with the Social Media Plan   November 6, 2012

Like many industries, the food and beverage business has been inexorably changed by the advent of social media. If you’re not up to speed on all that social media can do to increase your clientele and drive revenue, seek the counsel of someone who does.More>>

Vlogging
How Vlogging Can Benefit Your Business   November 1, 2012

According to the latest statistics from YouTube, more than 65% of internet users in the United States view online videos, and spend an average of 6 hours per month doing so. More>>

VOTE Article
Learn From the Politicians: Capture Customers through Mobile Marketing   October 15, 2012

What can restaurant marketers glean from political mobile strategies to improve digital presence and communication with customers?More>>

Social Media
Creating a Great Social Media Experience   September 24, 2012

If you want your business or brand to stand out you have to do a lot more than traditional marketing; you must create a great social media experience to get people talking.More>>

Iphone Article
What iPhone 5 Record Sales Means for Your Business   September 18, 2012

New features on the iPhone 5 illustrate not only technology trends but more important what the consumer will be able to do in interacting with your brand. More>>

News
NRN: Maximizing the Value of the Social Media Fan    August 29, 2012

NRN: Smaller restaurant chains share Facebook strategies that have helped them grow sales and units. More>>



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