Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Bar Crowd Article
How The Human Factor Can Revive Strategy   May 20, 2013

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.More>>

Latest News Article
Facebook’s Mobile App Improves Audience Reach   May 14, 2013

Facebook is known to constantly reinvent its layout, its most recent variation the most extreme. More>>

35 Top Restaurant Apps News
35 Popular Restaurant Apps You Need to Know About   May 10, 2013

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone.More>>

Gerry O'Brion Article
NCB Book Series – Business Blueprint by Gerry O’Brion   May 7, 2013

Business Blueprint translates the strategies used by big brands into knowledge that any business can use. More>>

Social Media Icons Article
The Social Evolution   May 7, 2013

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment. More>>

Building Community Article
Community Engagement Breeds Success   April 30, 2013

Any bar or club can host promotions to garner new, loyal clientele, but to differentiate itself from the competition requires more thorough and thoughtful planning. Community engagement brings the business to the forefront.More>>

Danger
Do You Have A Social Media Policy In Place?   April 29, 2013

Over the last year, social media in the workplace has become a hot button topic. A recent incident with a St. Louis Applebee’s has shown many companies where and how their social media policies are lacking.More>>

Pintrest Article
5 Tips to Profit from a Pinterest Presence    April 23, 2013

As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.More>>

Technology Article
Technology Trends Shaping The Industry   April 16, 2013

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.More>>

Social Media
Expectations of Connected Customers   April 12, 2013

Just because you’ve set up shop on a few social media networks doesn’t mean you’re doing everything right. There are many social media best practices that you can utilize to connect with existing or reach out to new fans.More>>



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