Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café Results   March 12, 2013

The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>

Controler Article
Game On! Growing Your eSports Community   March 12, 2013

There’s a largely untapped market out there, throngs of new patrons looking to gather, and willing to buy food and drinks as they cheer on their favorite team.More>>

Bamboo Miami Beach Article
3 Techniques To Increasing Nightclub Event Attendees Through Facebook    March 5, 2013

The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>

Mobile Text Campaign Article
Effective Mobile Text Campaigns    March 4, 2013

Due to the advent of the smartphone, restaurants and bars are turning to mobile text marketing campaigns. Take your cue from Texas Roadhouse and transform your marketing through mobile text campaigns.More>>

Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

How Millennial Are You? Article
Millennial Marketing in Hospitality Venues    February 19, 2013

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

Chris Lenahan Article
6 Tips to Make Your Brand Sizzle   February 19, 2013

Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted – Rendezvous in Old Town   February 12, 2013

In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>

Social Media
2013 Top 10 Social Media Marketing Trends   February 4, 2013

There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>

Facebook
How to Navigate Facebook   January 24, 2013

Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>



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