Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Jack Daniels Promo Girls Article
The Future of Marketing   July 16, 2013

Experiential marketing can change the way bar and nightclub owners seek a loyal customer base. This type of marketing focuses on how consumers connect to a product—to experience it, with hopes that that connection will lead to brand loyalty. More>>

Facebook Article
5 Tips to Suppress Facebook Fatigue   July 2, 2013

Facebook has retained its dominance, but even then, are users experiencing Facebook fatigue? And if they are, what can you do, as a bar or nightclub owner, to enhance the user experience?More>>

Yard House Kitchen Staff
Showcase Your Staff Through Video   June 24, 2013

If you’re looking for a marketing strategy to increase your restaurant or bar’s connectivity to your target audience, then look no further – the answer is video.More>>

SinglePlatform Constant Contact Offer Article
360 Degree View of Mobile Interaction    June 24, 2013

Here’s some food for thought that may be tough to swallow: As a restaurant or bar owner, you are more likely to be neglectful of prospective customers than any other consumer industry.More>>

Yelp! Article
Don’t Underestimate The Power Of Yelp Mobile    June 11, 2013

As a bar or nightclub owner, if you aren’t tapping into Yelp’s mobile audience, you could be missing a great opportunity to get more customers through your doors.More>>

Flame Article
6 Tips to Make Your Business Sizzle   June 11, 2013

For owners to be successful they have to create a business that's not only unique but serves a specific demographic, explains Warren Ellish of Ellish Marketing Group.More>>

GEM Boston Article
Small Town Approach To Big City Marketing    June 4, 2013

While the focus grows to a more globalized world, losing touch with the local market can be detrimental to your business. Marketing and promotional techniques should be crafted and molded to fit into the local area, whether that’s a big city or a tertiary market. More>>

Facebook Thumbs Down Image Article
Social Media No No’s   May 28, 2013

Scottsdale-based restaurant Amy’s Baking Company Bakery Boutique & Bistro’s (what a mouthful) recent Facebook meltdown has been a hot topic in the restaurant and social media spheres.More>>

Pocket Change Article
Pack the House On Pocket Change   May 20, 2013

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>

Bar Crowd Article
How The Human Factor Can Revive Strategy   May 20, 2013

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.More>>



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