Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Online Marketing Article
Your Website Still Matters   August 20, 2013

Within the last few years social media has taken not only the Internet, but the world by storm. However, one must not forget about their website. More>>

Target Demographic Article
Target Demographics Drive Demand   August 20, 2013

Targeting the right demographic should take precedent over all else. But first you need to establish a brand identity.More>>

Social Media Game Plan Article
Social Media Game Plan = Success   August 19, 2013

Businesses can no longer solely rely on TV commercials and print media to market their products – everything has moved to the online sector; and though that might mean fewer expenses for the marketing department, it certainly means more time spent engaging with current and potential customers.More>>

Email Marketing Article
Email Marketing Drives ROI   August 12, 2013

While owners may be focusing efforts on social media strategy, email marketing is a cost-effective method that engages already loyal guests to come back for more.More>>

Location Based Apps Article
Checking Out Checking In On Location Based Apps   August 6, 2013

If you haven’t already added LBS to your marketing mix, now is the time. If you have and want to amp up your results, keep reading.More>>

Diesal Nightclub Article
Diesel Accelerates Party Plans for 7th Anniversary   August 6, 2013

To end the summer, Diesel is pulling out all the stops to celebrate its seventh year anniversary. Adam DeSimone explains the teamwork and coordination it takes to pull of an event this size.More>>

Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.More>>

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.More>>

Marketing Transparency
Marketing Transparency Starts Internally   July 22, 2013

In order for your company to effectively reach its targeted consumer, you need to make sure your business and marketing strategies are transparent, accommodating and personable. More>>

Social Media Article
5 Ways to Convert Social Media Fans into Paying Customers   July 16, 2013

How is it that you can amass loads of fans and followers on social media yet still have open seats at the bar? To help, here are five ways to inspire your online fans to get out from behind their computer screens and into your establishment.More>>



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