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Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Social Media
Expectations of Connected Customers   April 12, 2013

Just because you’ve set up shop on a few social media networks doesn’t mean you’re doing everything right. There are many social media best practices that you can utilize to connect with existing or reach out to new fans.More>>

Megaphone Article
5 Successful World-of-Mouth Marketing Strategies   April 9, 2013

Guests are the best source of marketing and bar and nightclub owners who don’t have a proactive word-of-mouth marketing strategy in place are missing out on revenues.More>>

Vine
Keep It Simple: Six Second Video!   April 1, 2013

This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video be?” Well, now you have no choice but to create a short six second video through this new app called VINE.More>>

Hot Deals Article
Social Media Coupons Are Better Looking When the Lights Go On   March 26, 2013

The last thing a promoter and a club owner want is to be viewed as having to resort to social media couponing to fill the place. Leave the daily deals to the nail salons and cupcake shops, right? Not so fast.More>>

Instagram
Instagram Tips for First-Time Users   March 26, 2013

Instagram is the most used photo-sharing application, and has become a great channel for restaurants and bars to not only illustrate food items, but the restaurant as a whole.More>>

Socially Challenged Article
From Socially Challenged to Socially Gifted - Rocket Shop Café Results   March 12, 2013

The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>

Controler Article
Game On! Growing Your eSports Community   March 12, 2013

There’s a largely untapped market out there, throngs of new patrons looking to gather, and willing to buy food and drinks as they cheer on their favorite team.More>>

Bamboo Miami Beach Article
3 Techniques To Increasing Nightclub Event Attendees Through Facebook    March 5, 2013

The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>

Mobile Text Campaign Article
Effective Mobile Text Campaigns    March 4, 2013

Due to the advent of the smartphone, restaurants and bars are turning to mobile text marketing campaigns. Take your cue from Texas Roadhouse and transform your marketing through mobile text campaigns.More>>

Twitter Article
Getting Started With Twitter   February 26, 2013

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>



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