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Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


GEM Boston Article
Small Town Approach To Big City Marketing    June 4, 2013

While the focus grows to a more globalized world, losing touch with the local market can be detrimental to your business. Marketing and promotional techniques should be crafted and molded to fit into the local area, whether that’s a big city or a tertiary market. More>>

Facebook Thumbs Down Image Article
Social Media No No’s   May 28, 2013

Scottsdale-based restaurant Amy’s Baking Company Bakery Boutique & Bistro’s (what a mouthful) recent Facebook meltdown has been a hot topic in the restaurant and social media spheres.More>>

Pocket Change Article
Pack the House On Pocket Change   May 20, 2013

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>

Bar Crowd Article
How The Human Factor Can Revive Strategy   May 20, 2013

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.More>>

Latest News Article
Facebook’s Mobile App Improves Audience Reach   May 14, 2013

Facebook is known to constantly reinvent its layout, its most recent variation the most extreme. More>>

35 Top Restaurant Apps News
35 Popular Restaurant Apps You Need to Know About   May 10, 2013

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone.More>>

Gerry O'Brion Article
NCB Book Series – Business Blueprint by Gerry O’Brion   May 7, 2013

Business Blueprint translates the strategies used by big brands into knowledge that any business can use. More>>

Social Media Icons Article
The Social Evolution   May 7, 2013

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment. More>>

Building Community Article
Community Engagement Breeds Success   April 30, 2013

Any bar or club can host promotions to garner new, loyal clientele, but to differentiate itself from the competition requires more thorough and thoughtful planning. Community engagement brings the business to the forefront.More>>

Danger
Do You Have A Social Media Policy In Place?   April 29, 2013

Over the last year, social media in the workplace has become a hot button topic. A recent incident with a St. Louis Applebee’s has shown many companies where and how their social media policies are lacking.More>>



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