Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Email Marketing Article
Email Marketing Drives ROI   August 12, 2013

While owners may be focusing efforts on social media strategy, email marketing is a cost-effective method that engages already loyal guests to come back for more.More>>

Location Based Apps Article
Checking Out Checking In On Location Based Apps   August 6, 2013

If you haven’t already added LBS to your marketing mix, now is the time. If you have and want to amp up your results, keep reading.More>>

Diesal Nightclub Article
Diesel Accelerates Party Plans for 7th Anniversary   August 6, 2013

To end the summer, Diesel is pulling out all the stops to celebrate its seventh year anniversary. Adam DeSimone explains the teamwork and coordination it takes to pull of an event this size.More>>

Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.More>>

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.More>>

Marketing Transparency
Marketing Transparency Starts Internally   July 22, 2013

In order for your company to effectively reach its targeted consumer, you need to make sure your business and marketing strategies are transparent, accommodating and personable. More>>

Social Media Article
5 Ways to Convert Social Media Fans into Paying Customers   July 16, 2013

How is it that you can amass loads of fans and followers on social media yet still have open seats at the bar? To help, here are five ways to inspire your online fans to get out from behind their computer screens and into your establishment.More>>

Happy Hour
Stick to the Basics During Happy Hour   July 16, 2013

Here are 3 keys to developing and executing awesome Happy Hours, while “Sticking to The Basics.”More>>

Jack Daniels Promo Girls Article
The Future of Marketing   July 16, 2013

Experiential marketing can change the way bar and nightclub owners seek a loyal customer base. This type of marketing focuses on how consumers connect to a product—to experience it, with hopes that that connection will lead to brand loyalty. More>>

Facebook Article
5 Tips to Suppress Facebook Fatigue   July 2, 2013

Facebook has retained its dominance, but even then, are users experiencing Facebook fatigue? And if they are, what can you do, as a bar or nightclub owner, to enhance the user experience?More>>



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