Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Bar / Lounge Article
Cracking the Brand Identity Code   January 7, 2014

If bar and nightclub owners don’t know what their value is or who they are, they will lose customers and, ultimately, their business. More>>

National Restaurant Association News
NRA Takes Place at the Table on Mobile Payments   January 3, 2014

According to National Restaurant Association research, restaurant guests are showing strong interest in utilizing a mobile payment system.More>>

Neighborhood marketing Article
Taffer's 7 Steps To Define Neighborhood Marketing    December 17, 2013

One of the key components of setting your bar, nightclub or restaurant up for success lies in neighborhood marketing, according to Jon Taffer. More>>

Strangelove Article
Hosting Holiday Promos Creates Loyal Patronage   December 3, 2013

The holidays are a tricky time of year for owners and operators in the hospitality business. But, hosting holiday events can create loyal patronage.More>>

LinkedIn
Eight Ways To Boost Your Business Through LinkedIn   November 26, 2013

When it comes to promoting your nightclub or bar on social media, odds are that Facebook and Twitter are the first two social networks that come to mind. However, let’s not forget about LinkedIn. With more than 250 million users, LinkedIn dominates the professional networking space. More>>

2014 Trends Article
7 Trends For 2014   November 26, 2013

As 2013 comes to an end, bar and nightclub owners should pay attention what trends will emerge in 2014. Melanie Austin, account executive at Patrick Henry Creative Promotions, gave her thoughts about what should be on the agenda for bar and nightclub owners for the year ahead.More>>

Social Media Article
Visual Based Social Networks Are Gaining Steam   November 19, 2013

Social media marketing expert, Debbie Miller, dives into the importance of visual based social media platforms in order to obtain a prominent online presence. Take advice from this industry professional and bring more people into your bar.More>>

Instagram Article
Making Social Media Work For You   November 18, 2013

A smart social media strategy involves visual elements, including photos, videos and witty captions. If all those things come together, owners will see a return on investment.More>>

QR Code
Is it Last Call for QR Codes?   November 5, 2013

If you listen to the rumor mill, they’ll have you believing that QR codes are dead when this is simply not true. However, if you’ve had hit-or-miss luck with QR codes, perhaps it’s time to consider that it may not be the code that’s causing the problem. More>>

Royal Marketing Article
Know Your Niche Market    November 5, 2013

Niche marketing helps identify and target the the right demographic and it's extremely important to any venue looking to attract an influx of clients, who are interested in what you're presenting.More>>



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.