Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


blank Article
Healthy Habits Converge Behind the Bar   February 11, 2014

Healthy cocktail alternatives on a beverage menu will please patrons and your bottom line. So, how can owners cater to customers seeking healthier alternatives? More>>

Content Marketing Article
5 Most Common Content Marketing Obstacles    January 28, 2014

Content is currency on the Internet. It’s what people consume, share, and it’s what can help get your business found.More>>

Webinar on Facebook
Webinar: Supercharging Your Facebook Marketing   January 14, 2014

Almost everyone has a Facebook these days—but are you making yours work for your business?More>>

Consistency is Key Article
Consistency Drives Loyalty   January 14, 2014

If owners wants to retain regular customers, they’ll need to give guests quality products, an updated website, frequent e-newsletters and a strong marketing campaign. More>>

2014 Calendar Article
2014 Promotional Calendar and Planning Guide   January 7, 2014

Creating a marketing and promotional plan allows you to put into action the vision that you have created for your bar, nightclub or restaurant. It aims to give you a practical plan that is easy to implement over the course of the year. More>>

Bar / Lounge Article
Cracking the Brand Identity Code   January 7, 2014

If bar and nightclub owners don’t know what their value is or who they are, they will lose customers and, ultimately, their business. More>>

National Restaurant Association News
NRA Takes Place at the Table on Mobile Payments   January 3, 2014

According to National Restaurant Association research, restaurant guests are showing strong interest in utilizing a mobile payment system.More>>

Neighborhood marketing Article
Taffer's 7 Steps To Define Neighborhood Marketing    December 17, 2013

One of the key components of setting your bar, nightclub or restaurant up for success lies in neighborhood marketing, according to Jon Taffer. More>>

Strangelove Article
Hosting Holiday Promos Creates Loyal Patronage   December 3, 2013

The holidays are a tricky time of year for owners and operators in the hospitality business. But, hosting holiday events can create loyal patronage.More>>

LinkedIn
Eight Ways To Boost Your Business Through LinkedIn   November 26, 2013

When it comes to promoting your nightclub or bar on social media, odds are that Facebook and Twitter are the first two social networks that come to mind. However, let’s not forget about LinkedIn. With more than 250 million users, LinkedIn dominates the professional networking space. More>>



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