Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


News
Bacardi Flavored Rums Launches iPhone, iPod Touch Application   July 23, 2009

Now users (21+) will be able to tap and explore popular BACARDI Flavored Rum cocktails and other BACARDI provided features, such as local listings for bars, liquor stores and taxis – all on their mobile device.More>>

blank Article
Greening Your Bar   July 6, 2009

Can stocking organic options and touting green practices please patrons and profits?More>>

Harrah's Article
The Heart of Harrah's New Orleans   July 6, 2009

For its commitment and creativity, Harrah's New Orleans shines.More>>

Eddie Pacha Article
Dean’s Dos & Don’ts   June 25, 2009

After 20 years running bars and nightclubs, Pacha NYC president Eddie Dean outlined his advice for operators looking to beat the odds in the current environment.More>>

News
Haamonii Smooth Shochu's Successful Launch Attributed to Social Media Marketing   June 23, 2009

New premium Japanese shochu gains traction with expanded distribution.More>>

iPhone Article
OPERATIONS | Taking Orders by iPhone   June 9, 2009

The capability exists for iPhone and other smartphone users to order food and drinks through their mobile devices, using programs like myOrder.More>>

Consumer Insight Article
CONSUMER INSIGHT | Influencing Undecideds   June 2, 2009

More than 70 percent of patrons do not know the alcohol beverage they will order before they enter a bar, restaurant or nightclub, according to a survey.More>>

Twitter Article
COMMUNITY | Join NCB Online!   May 27, 2009

Nightclub & Bar is connected online — are you?More>>

Article
Game Changers   May 1, 2009

The trio behind Las Vegas' XS, Tryst and Drai's After Hours buck the recession and raise the bar on nightlife.More>>

Article
Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>



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