Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Consumer Insight Article
CONSUMER INSIGHT | Influencing Undecideds   June 2, 2009

More than 70 percent of patrons do not know the alcohol beverage they will order before they enter a bar, restaurant or nightclub, according to a survey.More>>

Twitter Article
COMMUNITY | Join NCB Online!   May 27, 2009

Nightclub & Bar is connected online — are you?More>>

Article
Game Changers   May 1, 2009

The trio behind Las Vegas' XS, Tryst and Drai's After Hours buck the recession and raise the bar on nightlife.More>>

Article
Marketing to the Nth Degree   April 1, 2009

Almost overnight, Web-2.0-enhanced sites such as Facebook, MySpace and Twitter have become critical components of broad-based club marketing strategies.More>>

Article
The Right Mix   March 1, 2009

Direct marketing now encompasses e-mail invites, text messages and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.More>>

Article
Work the Plan   February 1, 2009

In a slumping economy there will be fewer people on the street with less money in their pockets. When the markets stumble and crash is when it's no longer business as usual.More>>

Article
No Cutbacks in Quality   January 1, 2009

When the economy is uncertain, as it is now, operators should focus on how to increase food and beverage sales through creative marketing programs.More>>

Article
Promotyping   January 1, 2009

Today, text-to-screen is the interactive tool that has patrons talking — or rather NOT talking — as they text anonymously.More>>



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