Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


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Anatomy of a Promotion: White Glove Treatment   November 10, 2009

For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

Article
Gr8 Txt Mktg   October 13, 2009

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

News
Jim Beam Bourbon Takes Home SAMMY Award for Online Campaign   September 24, 2009

Jim Beam beat out the latest social media campaigns by McDonald’s and Bausch & Lomb during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.More>>

Sports Bloody Mary Article
Workhorse Drink Menus   September 9, 2009

Effective hotel beverage programs use vivid photographs, inventive campaigns and standardized menus to engage a captive audience.More>>

Society Drinks Article
Mixing It Up: The Future of the Gay Bar   September 8, 2009

Gay bars are now courting straight patrons and vice versa.More>>

News
National Restaurant Association and Loyalty 360 Form Strategic Alliance   August 31, 2009

The alliance aims to increase consumer engagement; research will focus on loyalty programs and social media strategies in the restaurant industry.More>>

Article
From Down to Up: There Should be No Down Nights in This Economy   August 5, 2009

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Pantless Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Pants Flyer Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>



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