Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Society Drinks Article
Mixing It Up: The Future of the Gay Bar   September 8, 2009

Gay bars are now courting straight patrons and vice versa.More>>

News
National Restaurant Association and Loyalty 360 Form Strategic Alliance   August 31, 2009

The alliance aims to increase consumer engagement; research will focus on loyalty programs and social media strategies in the restaurant industry.More>>

Article
From Down to Up: There Should be No Down Nights in This Economy   August 5, 2009

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Pantless Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Pants Flyer Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

News
Borgata Hotel Casino & Spa Launches Nightlife Loyalty Program   July 30, 2009

Borgata Nightlife Rewards can be used at mur.mur, MIXX, Gypsy Bar and B Bar.More>>

News
Bacardi Flavored Rums Launches iPhone, iPod Touch Application   July 23, 2009

Now users (21+) will be able to tap and explore popular BACARDI Flavored Rum cocktails and other BACARDI provided features, such as local listings for bars, liquor stores and taxis – all on their mobile device.More>>

blank Article
Greening Your Bar   July 6, 2009

Can stocking organic options and touting green practices please patrons and profits?More>>

Harrah's Article
The Heart of Harrah's New Orleans   July 6, 2009

For its commitment and creativity, Harrah's New Orleans shines.More>>



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