Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Sports Bloody Mary Article
Workhorse Drink Menus   September 9, 2009

Effective hotel beverage programs use vivid photographs, inventive campaigns and standardized menus to engage a captive audience.More>>

Society Drinks Article
Mixing It Up: The Future of the Gay Bar   September 8, 2009

Gay bars are now courting straight patrons and vice versa.More>>

News
National Restaurant Association and Loyalty 360 Form Strategic Alliance   August 31, 2009

The alliance aims to increase consumer engagement; research will focus on loyalty programs and social media strategies in the restaurant industry.More>>

Article
From Down to Up: There Should be No Down Nights in This Economy   August 5, 2009

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Pantless Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Pants Flyer Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

News
Borgata Hotel Casino & Spa Launches Nightlife Loyalty Program   July 30, 2009

Borgata Nightlife Rewards can be used at mur.mur, MIXX, Gypsy Bar and B Bar.More>>

News
Bacardi Flavored Rums Launches iPhone, iPod Touch Application   July 23, 2009

Now users (21+) will be able to tap and explore popular BACARDI Flavored Rum cocktails and other BACARDI provided features, such as local listings for bars, liquor stores and taxis – all on their mobile device.More>>

blank Article
Greening Your Bar   July 6, 2009

Can stocking organic options and touting green practices please patrons and profits?More>>



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