Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


News
Carlo Barone Opens Account Representation/Marketing Firm OneBar   December 15, 2009

With over 30 years of National Accounts sales experience, Carlo Barone announces the opening of OneBar, which provides maximum exposure in leading American markets for brands.More>>

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Making Social Media Stick   December 8, 2009

The world of tweeting, texting and friending might seem overwhelming, but social media can be a great marketing resource for bars and nightclubs.More>>

Article
Glass Half Full?   December 7, 2009

Looking to 2010, when the economy is expected to slowly recover, any venue operator who is not promoting their drinks and their scene can expect sales to continue to drop.More>>

News
SocialGrub Introduces Social Media Marketing Solution for Restaurants   November 18, 2009

SocialGrub solution enables restaurants and retailers to create, manage and distribute coupons and marketing promotions through Facebook and Twitter.More>>

News
Restaurant Group Launches for Independently Owned Establishments   November 16, 2009

Original Restaurants serves several groups of locally owned restaurants in multiple metro areas that encourage people to dine at independent restaurants as opposed to large chains.More>>

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Tweet Tweet!   November 10, 2009

New York City's Southern Hospitality benefits from a successful Twitter campaign, offering guests fun factoids or the opportunity for free or discounted drinks for repeating a Tweet.More>>

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Anatomy of a Promotion: White Glove Treatment   November 10, 2009

For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

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Gr8 Txt Mktg   October 13, 2009

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

News
Jim Beam Bourbon Takes Home SAMMY Award for Online Campaign   September 24, 2009

Jim Beam beat out the latest social media campaigns by McDonald’s and Bausch & Lomb during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.More>>

Sports Bloody Mary Article
Workhorse Drink Menus   September 9, 2009

Effective hotel beverage programs use vivid photographs, inventive campaigns and standardized menus to engage a captive audience.More>>



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