Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.
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Millennial Marketing in Hospitality Venues February 19, 2013
Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>
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6 Tips to Make Your Brand Sizzle February 19, 2013
Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.More>>
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From Socially Challenged to Socially Gifted – Rendezvous in Old Town February 12, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. This week we take a look at Rendezvous in Old Town.More>>
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2013 Top 10 Social Media Marketing Trends February 4, 2013
There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>
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How to Navigate Facebook January 24, 2013
Social media has been the bread and butter of B2C businesses for the last few years. Point in fact: Facebook’s success. More>>
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From Socially Challenged to Socially Gifted - First Fridays of Florida January 22, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You're not alone in your social media challenges...More>>
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Beating The Mid-Winter Blahs — It's Mind Over Matter January 15, 2013
It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>
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Marketing Matters: Attracting The Right Demographics January 15, 2013
Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>
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From Socially Challenged to Socially Gifted - Rocket Shop Café January 8, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>
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Shake Things Up, For Goodness Sake! January 3, 2013
There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.More>>
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