Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>

Online Brand
Building Your Bar Brand Online   March 10, 2014

Becoming the “it” place in the neighborhood isn’t a matter of luck nor is it about being the hot, new establishment in town. Today, the most direct path to popularity and prosperity comes from establishing your brand online. More>>

Amber Mac Article
Asked & Aswered: Amber Mac and the Digital World   March 3, 2014

Entrepreneur, bestselling author, well-known blogger, keynote speaker, and TV host, Amber Mac started her career during the dot-com boom in San Francisco and has since been at the forefront of reporting on and participating in digital innovation. Her presentation at the up-coming Vibe conference...More>>

Ladies' Night Article
It’s all About the Ladies   February 25, 2014

Promoting to women is essential to the well-being of any restaurant, bar or nightclub. Who better to talk about and keep your name always buzzing? More>>

Word of Mouth Marketing Article
Generate Positive Word-of-Mouth Marketing    February 18, 2014

In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what?More>>

Valentine's Day Article
5 Last-Minute Ways to Promote Valentine’s Day    February 11, 2014

Even though there are only a few days left until Valentine’s Day, bars and restaurant can still benefit from a last-minute marketing push.More>>

blank Article
Healthy Habits Converge Behind the Bar   February 11, 2014

Healthy cocktail alternatives on a beverage menu will please patrons and your bottom line. So, how can owners cater to customers seeking healthier alternatives? More>>

Content Marketing Article
5 Most Common Content Marketing Obstacles    January 28, 2014

Content is currency on the Internet. It’s what people consume, share, and it’s what can help get your business found.More>>

Webinar on Facebook
Webinar: Supercharging Your Facebook Marketing   January 14, 2014

Almost everyone has a Facebook these days—but are you making yours work for your business?More>>

Consistency is Key Article
Consistency Drives Loyalty   January 14, 2014

If owners wants to retain regular customers, they’ll need to give guests quality products, an updated website, frequent e-newsletters and a strong marketing campaign. More>>



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