Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Donna Hood Crecca Article
Take the Blinders Off   June 14, 2010

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Article
Six Tips for Boosting Revenue   March 24, 2010

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.More>>

Wet Republic Article
WET Republic Declares War on Nightlife   March 18, 2010

MGM Grand’s WET Republic Ultra Pool implemented the nightlife promotional model for this year's pool season to compete with Las Vegas nightlife.More>>

Article
Your Guide to Bar Profits   March 9, 2010

Sullivan University offers beverage management degree program; Robert Plotkin offers wisdom on bar profitability; and the Happy Hour phone app helps guests find bars.More>>

Assure-Alert ID Verification Article
The Wire (March 2010)   March 8, 2010

Product New From On-Premise Technology + Equipment Companies: Assure-Alert ID Verification, Guest List Nation, Big Buck Hunter PRO.More>>

News
Bacardi Launches Mix Master Cocktail App   February 11, 2010

Available on both BACARDI.com and as an iPhone App, BACARDI Mix Master presents some of the world’s most legendary cocktails created with BACARDI Rum.More>>

Article
Panel Preview: Effective Beverage Promotions & Marketing Strategies   February 10, 2010

The panel at the Nightclub & Bar Show will provide information and examples of how to increase beverage sales through training, innovative promotions and incentive programs.More>>

Article
Social Media Connects Historic Roosevelt Hotel with Guests   January 20, 2010

The Roosevelt has stepped up its social media presence through Facebook, Twitter and the hotel’s blog, and opened the lines of communication between the hotel/lounge and its patrons.More>>

Record Player Article
2010 Nightclub Trends   December 23, 2009

We asked experts to peer into their crystal balls and predict trends for 2010. Nightclub Confidential’s Bryan Bass gave his top picks for 2010, from musical formats to social media marketing.More>>



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