Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Bar Louie Cinco de Drinko Article
Selling Points   September 8, 2010

More than just eye catchers, point-of-sale pieces must quickly engage the guest and get them to buy — here’s how.More>>

News
TouchTunes Introduces mytouchtunes, a Location-based Social Network for Music Fans   August 17, 2010

On mytouchtunes, members create, share, and play their favorite music, find great TouchTunes locations, and earn free jukebox plays.More>>

Happy Days are Here Again Article
Happy Days are Here Again   August 6, 2010

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

Article
Building a Network   August 6, 2010

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

The Statement Martini Article
Promos We Love: 15 Promotions that Caught Our Attention — and Found Success at the Bar   August 6, 2010

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

blank Article
Social Skills in Nightclubs   August 5, 2010

How social are you? If you’re not reaching out to your guests through social media, you’re seriously missing out. Here’s a look at how two nightclubs in top-tier cities connect with guests. Hint: You don’t have to do it all yourself!More>>

Sankeys I Love NY Article
Around the Scene: August 5, 2010   August 5, 2010

Sankeys to open in New York City, Rehab at the Hard Rock will open an airport kiosk in Las Vegas, social networking's worth explained and Cleveland bar and club owners to undergo federal training.More>>

News
U.S. Drinks Conference 2010 Features Social Media Marketing Focus   July 20, 2010

Social Media Marketing is anticipated to be one of the liveliest subject areas at the upcoming U.S. Drinks Conference, scheduled for Oct. 12 and 13 in New York City.More>>

social media Article
Social Skills   July 2, 2010

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.More>>

Donna Hood Crecca Article
Take the Blinders Off   June 14, 2010

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.More>>



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