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Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


News
Bacardi Launches Mix Master Cocktail App   February 11, 2010

Available on both BACARDI.com and as an iPhone App, BACARDI Mix Master presents some of the world’s most legendary cocktails created with BACARDI Rum.More>>

Article
Panel Preview: Effective Beverage Promotions & Marketing Strategies   February 10, 2010

The panel at the Nightclub & Bar Show will provide information and examples of how to increase beverage sales through training, innovative promotions and incentive programs.More>>

Article
Social Media Connects Historic Roosevelt Hotel with Guests   January 20, 2010

The Roosevelt has stepped up its social media presence through Facebook, Twitter and the hotel’s blog, and opened the lines of communication between the hotel/lounge and its patrons.More>>

Record Player Article
2010 Nightclub Trends   December 23, 2009

We asked experts to peer into their crystal balls and predict trends for 2010. Nightclub Confidential’s Bryan Bass gave his top picks for 2010, from musical formats to social media marketing.More>>

Crystal Ball Article
What Bars and Nightclubs Can Expect in 2010   December 23, 2009

What trends will pick up in 2010, and what’s just a passing phase? Nightclub & Bar asked experts from the on-premise industry to go out on a limb and predict the future.More>>

News
Carlo Barone Opens Account Representation/Marketing Firm OneBar   December 15, 2009

With over 30 years of National Accounts sales experience, Carlo Barone announces the opening of OneBar, which provides maximum exposure in leading American markets for brands.More>>

blank Article
Making Social Media Stick   December 8, 2009

The world of tweeting, texting and friending might seem overwhelming, but social media can be a great marketing resource for bars and nightclubs.More>>

Article
Glass Half Full?   December 7, 2009

Looking to 2010, when the economy is expected to slowly recover, any venue operator who is not promoting their drinks and their scene can expect sales to continue to drop.More>>

News
SocialGrub Introduces Social Media Marketing Solution for Restaurants   November 18, 2009

SocialGrub solution enables restaurants and retailers to create, manage and distribute coupons and marketing promotions through Facebook and Twitter.More>>

News
Restaurant Group Launches for Independently Owned Establishments   November 16, 2009

Original Restaurants serves several groups of locally owned restaurants in multiple metro areas that encourage people to dine at independent restaurants as opposed to large chains.More>>



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