Looking to 2010, when the economy is expected to slowly recover, any venue operator who is not promoting their drinks and their scene can expect sales to continue to drop.More>>

SocialGrub solution enables restaurants and retailers to create, manage and distribute coupons and marketing promotions through Facebook and Twitter.More>>

Original Restaurants serves several groups of locally owned restaurants in multiple metro areas that encourage people to dine at independent restaurants as opposed to large chains.More>>

New York City's Southern Hospitality benefits from a successful Twitter campaign, offering guests fun factoids or the opportunity for free or discounted drinks for repeating a Tweet.More>>

For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

Jim Beam beat out the latest social media campaigns by McDonald’s and Bausch & Lomb during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.More>>

Effective hotel beverage programs use vivid photographs, inventive campaigns and standardized menus to engage a captive audience.More>>

Gay bars are now courting straight patrons and vice versa.More>>

The alliance aims to increase consumer engagement; research will focus on loyalty programs and social media strategies in the restaurant industry.More>>