For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

Generating business through short text message bursts of 160 characters or less means you’ve got to be creative and reach the right people at exactly the right time.More>>

Jim Beam beat out the latest social media campaigns by McDonald’s and Bausch & Lomb during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.More>>

Effective hotel beverage programs use vivid photographs, inventive campaigns and standardized menus to engage a captive audience.More>>

Gay bars are now courting straight patrons and vice versa.More>>

The alliance aims to increase consumer engagement; research will focus on loyalty programs and social media strategies in the restaurant industry.More>>

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>