Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Tim Kirkland
Cheaper, Better and More   February 10, 2012

In challenging climates, the first instinct for many bar, nightclub and restaurant operators is to start looking for places to cut. Beware this temptation! More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

BIBM Article
New Year Promos That Pop   December 5, 2011

For bar, nightclub and restaurant operators the weeks right after New Year’s Eve can be among the slowest of the year. Start planning now to present a program of strong promotions in January and keep the creativity flowing throughout the year!More>>

Where's Waldo Article
There Goes the Neighborhood   December 5, 2011

With an unpredictable economy, many independent bars and clubs are struggling to stay afloat. Local co-op marketing events that involve venues in one area create an incentive for patrons to try new places, rewarding bars and clubs with higher traffic and profits. More>>

iPhone Article
QR Codes Demystified   November 14, 2011

While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?More>>

Dave Dronkers
Six Steps to Effective Facebook Posts    October 17, 2011

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>

Social Media Article
Six Steps to Effective Facebook Posts    October 17, 2011

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts. More>>

42BELOW News
42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day   October 7, 2011

In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to the National Gay and Lesbian Task Force.More>>

Technomic News
Technomic Finds the Jury's Still Out on Online Daily Deals   October 7, 2011

Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals. More>>

Club Host Article
Let's Make a Deal   October 6, 2011

The digitalization of nightlife is pressing on, thanks to a handful of new nightlife “deal” websites, which are all rushing to stake their claim in various U.S. cities as sound options for patrons making evening plans. More>>



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