Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


News
Street Fight Magazine: 7 Social Media Strategies for Small Business Owners   July 4, 2012

From Street Fight Magazine: Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks like Facebook and...More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Social Media Article
Social Media's Effects on Nightlife   June 21, 2012

Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>

Gaming Article
The Gaming Life   February 23, 2012

Integrating gaming and music systems with your bar creates a fun atmosphere, but ingenuity helps capitalize on what those machines can do. Hosting promotions and contests using electronic games and music systems can go a long way toward achieving bottom-line goals.More>>

Tim Kirkland
Cheaper, Better and More   February 10, 2012

In challenging climates, the first instinct for many bar, nightclub and restaurant operators is to start looking for places to cut. Beware this temptation! More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

BIBM Article
New Year Promos That Pop   December 5, 2011

For bar, nightclub and restaurant operators the weeks right after New Year’s Eve can be among the slowest of the year. Start planning now to present a program of strong promotions in January and keep the creativity flowing throughout the year!More>>

Where's Waldo Article
There Goes the Neighborhood   December 5, 2011

With an unpredictable economy, many independent bars and clubs are struggling to stay afloat. Local co-op marketing events that involve venues in one area create an incentive for patrons to try new places, rewarding bars and clubs with higher traffic and profits. More>>

iPhone Article
QR Codes Demystified   November 14, 2011

While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?More>>

Dave Dronkers
Six Steps to Effective Facebook Posts    October 17, 2011

Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Check out these six steps to effective posts. More>>



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.