Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Social Media Article
How Does Your Company Rank (Socially)?   July 23, 2012

A recent report by Heardable.com examined and scored the digital footprints of 25 full-service restaurant chains. If you are not one of the top 25, then what can you learn from reviewing each of these chains? More>>

Emily Hanna Mayock
7 Tips for Social Media Success   July 23, 2012

Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.More>>

News
NRN.com: Buffalo Wild Wings Unveils New Look    July 18, 2012

NRN.com: Buffalo Wild Wings has begun sharing much of the new look that would accompany its continued growth in the United States and abroad, including a new logo and a glimpse at a new restaurant design that will debut later this year. More>>

News
National Restaurant News: Top Social Media Restaurant Brands Showcase Customer Engagement   July 16, 2012

National Restaurant News: The first-quarter Restaurant Social Media Index Top 100 is out, and proves yet again that restaurant brands both large and small can equally utilize social media to garner, engage and retain customers in the social sphere. More>>

Social Media Article
The Social Animal   July 16, 2012

With new social media networks being introduced seemingly every day, owners and operators should educate themselves about emerging trends and best practices. More>>

News
The Kansas City Star: Hooters-Style Restaurants Experiencing a Mini-Boom   July 5, 2012

From The Kansas City Star: The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views." More>>

News
Street Fight Magazine: 7 Social Media Strategies for Small Business Owners   July 4, 2012

From Street Fight Magazine: Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks like Facebook and...More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Social Media Article
Social Media's Effects on Nightlife   June 21, 2012

Today, the increase of smartphones, computers technology and social media outlets has changed all aspects of our lives. Patrons are highly connected and always communicating with friends at other clubs. Therefore, the public knows what is hot and what’s not, in real time. More>>

Gaming Article
The Gaming Life   February 23, 2012

Integrating gaming and music systems with your bar creates a fun atmosphere, but ingenuity helps capitalize on what those machines can do. Hosting promotions and contests using electronic games and music systems can go a long way toward achieving bottom-line goals.More>>



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